HTMT results
| Standard PLS algorithm | Omnichannel usage | Showrooming | Webrooming |
|---|---|---|---|
| Omnichannel usage | |||
| Showrooming | 0.467 | ||
| Webrooming | 0.413 | 0.766 | |
| Consistent PLS algorithm | |||
| Omnichannel usage | |||
| Showrooming | 0.467 | ||
| Webrooming | 0.413 | 0.766 |
| Omnichannel usage | Showrooming | Webrooming | |
|---|---|---|---|
| 0.467 | |||
| 0.413 | 0.766 | ||
| 0.467 | |||
| 0.413 | 0.766 |
Source(s): Authors’ own work
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