Chapter 2  
Figure 2.1.The Translation Problem.9
Chapter 4  
Figure 4.1.Original S-O-R Model of Approach and Avoidance.39
Figure 4.2.Stimulus-Cognitive Appraisal Response Model.41
Chapter 5  
Figure 5.1.Disambiguation of Emotions and Feelings.49
Figure 5.2.Cognitive Appraisal of Novelty, Unexpectedness and Surprise.51
Chapter 6  
Figure 6.1.A Conceptual Framework of Sensory Processing.60
Chapter 7  
Figure 7.1.Continuous Stream of Consciousness and MTEs.81
Chapter 11  
Figure 11.1.Structure of Long-term Memory.130
Chapter 14  
Figure 14.1.Cognitive Appraisal and Coping.165
Figure 14.2.Emotion Regulation in the Cognitive Appraisal and Coping Process.168
Figure 14.3.A Process Model of Emotion Regulation Strategies.173
Figure 14.4.Synthesised Framework of Emotional Coping.174
Chapter 15  
Figure 15.1.Framework of Experience Co-Creation From a Cognitive Perspective.184
Chapter 16  
Figure 16.1.Cognitive Technologies, Choice Architectures, and Co-Creation.205
Chapter 17  
Figure 17.1.Effect of Awe.217
Figure 17.2.Emotional Responses to Scuba Diving Experiences.218
Figure 17.3.Emotional Responses and Stimuli.220
Chapter 19  
Figure 19.1.Figuration Stages.245
Chapter 20  
Figure 20.1.Some Examples of Heat Map (Author's Research).264
Chapter 21  
Figure 21.1.The Breda Model of Memorable Experiences.275
Figure 21.2.Electrical Potential Changes.282
Figure 21.3.Typical ERP Response.283
Figure 21.4.Alpha Oscillations Identifiable in EEG Recordings.285
Chapter 22  
Figure 22.1.SCR and SCL of Respondent No.10 Towards Australian Commercial.297
Figure 22.2.Average SCL Changes in Queensland Commercial Across Respondents.299
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