Table 2 Constructs’ operationalization... | Emerald Publishing

Table 2

Constructs’ operationalization and internal reliability

Intention to internationalize (Liu et al., 2011)	Loading	AVE	α
Assuming that your influence on the final decision is significant, in the current [presented hypothetical] situation of your company in the domestic market, to what extent you are to [would]		0.57	0.69
1. Aggressively seek new foreign markets	0.766
2. Sell product/services in new foreign market/Diversify product portfolio in existing foreign markets	0.747
3. Enter into overseas locations by outward FDI	0.747

Intention to internationalize (Liu et al., 2011)	Loading	AVE	α
Assuming that your influence on the final decision is significant, in the current [presented hypothetical] situation of your company in the domestic market, to what extent you are to [would]		0.57	0.69
1. Aggressively seek new foreign markets	0.766
2. Sell product/services in new foreign market/Diversify product portfolio in existing foreign markets	0.747
3. Enter into overseas locations by outward FDI	0.747

Intention to de-internationalize	Loading	AVE	α
Assuming that your influence on the final decision is significant, in the current [presented hypothetical] situation of your company in the domestic market, to what extent you are to [would]		0.82	0.92
1. Concentrate on the domestic market, while simultaneously decreasing involvement in currently served foreign markets	0.894
2. Diversify domestic market offer (introduce new products/services), while simultaneously limiting market offer on foreign markets	0.905
3. Limit resource commitment on foreign markets and allocate freed-up resources domestically	0.921

Intention to de-internationalize	Loading	AVE	α
Assuming that your influence on the final decision is significant, in the current [presented hypothetical] situation of your company in the domestic market, to what extent you are to [would]		0.82	0.92
1. Concentrate on the domestic market, while simultaneously decreasing involvement in currently served foreign markets	0.894
2. Diversify domestic market offer (introduce new products/services), while simultaneously limiting market offer on foreign markets	0.905
3. Limit resource commitment on foreign markets and allocate freed-up resources domestically	0.921

Source(s): Own elaboration