Different categories of virtual luxury fashion
| Brands | Platforms | Prices | Technological features | Consumer experiences |
|---|---|---|---|---|
| Gucci | OpenSea | $600 | Blockchain | Consumers can trade Gucci NFTs on OpenSea and receive physical Gucci products, such as the Gucci Vault Material, with their purchase (Bao et al., 2024) |
| Maison Margiela | The Fabricant OpenSea | $560–7,700 | AR; Blockchain; VWs | Consumers can trade Maison Margiela NFTs on OpenSea. Owners can claim a physical item and interact with digital Tabi Boots through AR and gaming in VWs (The Fabricant, n.d.) |
| Gucci | Roblox | $5.5 | VR-VW trading system | Consumers can style their avatar by purchasing a Gucci handbag in Roblox. Roblox’s in-game trading system allows players to exchange virtual items (Ryder, 2022) |
| Gucci | ZEPETO | $1–10 | VR-VW gifting system | Consumers can buy Bulgari virtual products to style avatars or gift to others in ZEPETO, but these items cannot be traded (Ryder, 2022) |
| Louis Vuitton | League of Legends | 100 Prestige Points | VR-VW game mechanics | Consumers can use Prestige Points, earned from in-game events, to unlock Louis Vuitton skins for specific League of Legends characters. These skins cannot be traded in game (Park, 2019) |
| Brands | Platforms | Prices | Technological features | Consumer experiences |
|---|---|---|---|---|
| Gucci | OpenSea | $600 | Blockchain | Consumers can trade Gucci NFTs on OpenSea and receive physical Gucci products, such as the Gucci Vault Material, with their purchase ( |
| Maison Margiela | The Fabricant OpenSea | $560–7,700 | AR; Blockchain; VWs | Consumers can trade Maison Margiela NFTs on |
| Gucci | $5.5 | VR-VW trading system | Consumers can style their avatar by purchasing a Gucci handbag in | |
| Gucci | $1–10 | VR-VW gifting system | Consumers can buy Bulgari virtual products to style avatars or gift to others in | |
| Louis Vuitton | 100 Prestige Points | VR-VW game mechanics | Consumers can use Prestige Points, earned from in-game events, to unlock Louis Vuitton skins for specific |
Source(s): Authors’ own work
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