Table 1 Different categories of virtual... | Emerald Publishing

Table 1

Different categories of virtual luxury fashion

Brands	Platforms	Prices	Technological features	Consumer experiences
Gucci	OpenSea	$600	Blockchain	Consumers can trade Gucci NFTs on OpenSea and receive physical Gucci products, such as the Gucci Vault Material, with their purchase (Bao et al., 2024)
Maison Margiela	The Fabricant OpenSea	$560–7,700	AR; Blockchain; VWs	Consumers can trade Maison Margiela NFTs on OpenSea. Owners can claim a physical item and interact with digital Tabi Boots through AR and gaming in VWs (The Fabricant, n.d.)
Gucci	Roblox	$5.5	VR-VW trading system	Consumers can style their avatar by purchasing a Gucci handbag in Roblox. Roblox’s in-game trading system allows players to exchange virtual items (Ryder, 2022)
Gucci	ZEPETO	$1–10	VR-VW gifting system	Consumers can buy Bulgari virtual products to style avatars or gift to others in ZEPETO, but these items cannot be traded (Ryder, 2022)
Louis Vuitton	League of Legends	100 Prestige Points	VR-VW game mechanics	Consumers can use Prestige Points, earned from in-game events, to unlock Louis Vuitton skins for specific League of Legends characters. These skins cannot be traded in game (Park, 2019)

Brands	Platforms	Prices	Technological features	Consumer experiences
Gucci	OpenSea	$600	Blockchain	Consumers can trade Gucci NFTs on OpenSea and receive physical Gucci products, such as the Gucci Vault Material, with their purchase (Bao et al., 2024)
Maison Margiela	The Fabricant OpenSea	$560–7,700	AR; Blockchain; VWs	Consumers can trade Maison Margiela NFTs on OpenSea. Owners can claim a physical item and interact with digital Tabi Boots through AR and gaming in VWs (The Fabricant, n.d.)
Gucci	Roblox	$5.5	VR-VW trading system	Consumers can style their avatar by purchasing a Gucci handbag in Roblox. Roblox’s in-game trading system allows players to exchange virtual items (Ryder, 2022)
Gucci	ZEPETO	$1–10	VR-VW gifting system	Consumers can buy Bulgari virtual products to style avatars or gift to others in ZEPETO, but these items cannot be traded (Ryder, 2022)
Louis Vuitton	League of Legends	100 Prestige Points	VR-VW game mechanics	Consumers can use Prestige Points, earned from in-game events, to unlock Louis Vuitton skins for specific League of Legends characters. These skins cannot be traded in game (Park, 2019)

Source(s): Authors’ own work