Sample profile of the tourist visiting Alleppey for spa tourism
| Demographic | Classification | Proportion (sample, n = 345) | |
|---|---|---|---|
| Number | Percentage | ||
| Gender | Male | 184 | 53.33 |
| Female | 161 | 46.67 | |
| Marital status | Single | 120 | 34.78 |
| Married | 225 | 65.22 | |
| others | 0 | 0.00 | |
| Age | 18–24 | 31 | 8.99 |
| 25–34 | 42 | 12.17 | |
| 35–44 | 68 | 19.71 | |
| 45–54 | 83 | 24.06 | |
| 55–64 | 54 | 15.65 | |
| 65 and Above | 67 | 19.42 | |
| Level of education | Up to 10th Class | 68 | 19.71 |
| 12th Class | 121 | 35.07 | |
| Graduate | 83 | 24.06 | |
| Post Graduate & Above | 73 | 21.16 | |
| Occupation | Full-time employee | 98 | 28.41 |
| Part-time employee | 59 | 17.10 | |
| Self employed | 87 | 25.22 | |
| Retired | 38 | 11.01 | |
| Students | 51 | 14.78 | |
| Unemployed | 12 | 3.48 | |
| Others | 0 | 0.00 | |
| Income (Indian rupees) | Less than 1Lakh | 58 | 16.81 |
| 1–2.99999 Lakh | 119 | 34.49 | |
| 3–4.99999 Lakh | 78 | 22.61 | |
| 5–9.99999 Lakh | 51 | 14.78 | |
| 10 Lakh and above | 39 | 11.30 | |
| Visit | First time | 138 | 40.00 |
| Repeat | 207 | 60.00 | |
| Demographic | Classification | Proportion (sample, | |
|---|---|---|---|
| Number | Percentage | ||
| Gender | Male | 184 | 53.33 |
| Female | 161 | 46.67 | |
| Marital status | Single | 120 | 34.78 |
| Married | 225 | 65.22 | |
| others | 0 | 0.00 | |
| Age | 18–24 | 31 | 8.99 |
| 25–34 | 42 | 12.17 | |
| 35–44 | 68 | 19.71 | |
| 45–54 | 83 | 24.06 | |
| 55–64 | 54 | 15.65 | |
| 65 and Above | 67 | 19.42 | |
| Level of education | Up to 10th Class | 68 | 19.71 |
| 12th Class | 121 | 35.07 | |
| Graduate | 83 | 24.06 | |
| Post Graduate & Above | 73 | 21.16 | |
| Occupation | Full-time employee | 98 | 28.41 |
| Part-time employee | 59 | 17.10 | |
| Self employed | 87 | 25.22 | |
| Retired | 38 | 11.01 | |
| Students | 51 | 14.78 | |
| Unemployed | 12 | 3.48 | |
| Others | 0 | 0.00 | |
| Income (Indian rupees) | Less than 1Lakh | 58 | 16.81 |
| 1–2.99999 Lakh | 119 | 34.49 | |
| 3–4.99999 Lakh | 78 | 22.61 | |
| 5–9.99999 Lakh | 51 | 14.78 | |
| 10 Lakh and above | 39 | 11.30 | |
| Visit | First time | 138 | 40.00 |
| Repeat | 207 | 60.00 | |
Note(s): n = sample size, % = percentage of sample
Source(s): Table by author