Table 4

Measurement model

ConstructsStandard loadingst-valueComposite reliabilityAVE
Joy  0.820.61
 Enthusiasm0.713.26* 
Delight0.7814.23* 
Cheerful0.7113.98 
Pleasure0.6914.898 
Joy0.8413.11* 
Love  0.880.67
 Caring0.7217.89* 
Warm-hearted0.6315.23* 
Tenderness0.8316.41* 
Love0.7814.41* 
Affection0.8413.61* 
Positive surprise  0.910.72
 Amazement0.7617.98* 
Astonishment0.816.81* 
Surprise0.7118.81* 
Inspiration0.6915.71* 
Fascinated0.7614.12* 
Overall destination image  0.860.71
 Scenery and natural attractions of the Place0.7913.87* 
Climate and weather of the Place0.8116.73* 
Unpolluted and unspoiled environment0.7514.89* 
Exciting and interesting place to visit0.8116.74* 
Tourist satisfaction  0.810.74
 I truly enjoyed visiting this place0.8315.78* 
Visiting this place has met my needs0.8216.83* 
This tour has exceeded my expectations0.7914.45* 
I am satisfied considering the money and time I spent here0.8116.87* 
Overall, I am fully satisfied with this tour0.8217.56* 
Intention to revisit  0.790.72
 I have an intention to revisit the place0.8315.74* 
I am willing to revisit this place0.8414.67* 
I will make an effort to revisit the place0.7913.56* 
I am willing to spend time and money to revisit the place0.8214.89* 

Note(s): AVE = average variance extracted; *p < 0.001; **p < 0.01

Source(s): Table by author

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