Measurement model
| Constructs | Standard loadings | t-value | Composite reliability | AVE | |
|---|---|---|---|---|---|
| Joy | 0.82 | 0.61 | |||
| Enthusiasm | 0.7 | 13.26* | |||
| Delight | 0.78 | 14.23* | |||
| Cheerful | 0.71 | 13.98 | |||
| Pleasure | 0.69 | 14.898 | |||
| Joy | 0.84 | 13.11* | |||
| Love | 0.88 | 0.67 | |||
| Caring | 0.72 | 17.89* | |||
| Warm-hearted | 0.63 | 15.23* | |||
| Tenderness | 0.83 | 16.41* | |||
| Love | 0.78 | 14.41* | |||
| Affection | 0.84 | 13.61* | |||
| Positive surprise | 0.91 | 0.72 | |||
| Amazement | 0.76 | 17.98* | |||
| Astonishment | 0.8 | 16.81* | |||
| Surprise | 0.71 | 18.81* | |||
| Inspiration | 0.69 | 15.71* | |||
| Fascinated | 0.76 | 14.12* | |||
| Overall destination image | 0.86 | 0.71 | |||
| Scenery and natural attractions of the Place | 0.79 | 13.87* | |||
| Climate and weather of the Place | 0.81 | 16.73* | |||
| Unpolluted and unspoiled environment | 0.75 | 14.89* | |||
| Exciting and interesting place to visit | 0.81 | 16.74* | |||
| Tourist satisfaction | 0.81 | 0.74 | |||
| I truly enjoyed visiting this place | 0.83 | 15.78* | |||
| Visiting this place has met my needs | 0.82 | 16.83* | |||
| This tour has exceeded my expectations | 0.79 | 14.45* | |||
| I am satisfied considering the money and time I spent here | 0.81 | 16.87* | |||
| Overall, I am fully satisfied with this tour | 0.82 | 17.56* | |||
| Intention to revisit | 0.79 | 0.72 | |||
| I have an intention to revisit the place | 0.83 | 15.74* | |||
| I am willing to revisit this place | 0.84 | 14.67* | |||
| I will make an effort to revisit the place | 0.79 | 13.56* | |||
| I am willing to spend time and money to revisit the place | 0.82 | 14.89* | |||
| Constructs | Standard loadings | Composite reliability | AVE | ||
|---|---|---|---|---|---|
| 0.82 | 0.61 | ||||
| Enthusiasm | 0.7 | 13.26* | |||
| Delight | 0.78 | 14.23* | |||
| Cheerful | 0.71 | 13.98 | |||
| Pleasure | 0.69 | 14.898 | |||
| Joy | 0.84 | 13.11* | |||
| 0.88 | 0.67 | ||||
| Caring | 0.72 | 17.89* | |||
| Warm-hearted | 0.63 | 15.23* | |||
| Tenderness | 0.83 | 16.41* | |||
| Love | 0.78 | 14.41* | |||
| Affection | 0.84 | 13.61* | |||
| 0.91 | 0.72 | ||||
| Amazement | 0.76 | 17.98* | |||
| Astonishment | 0.8 | 16.81* | |||
| Surprise | 0.71 | 18.81* | |||
| Inspiration | 0.69 | 15.71* | |||
| Fascinated | 0.76 | 14.12* | |||
| 0.86 | 0.71 | ||||
| Scenery and natural attractions of the Place | 0.79 | 13.87* | |||
| Climate and weather of the Place | 0.81 | 16.73* | |||
| Unpolluted and unspoiled environment | 0.75 | 14.89* | |||
| Exciting and interesting place to visit | 0.81 | 16.74* | |||
| 0.81 | 0.74 | ||||
| I truly enjoyed visiting this place | 0.83 | 15.78* | |||
| Visiting this place has met my needs | 0.82 | 16.83* | |||
| This tour has exceeded my expectations | 0.79 | 14.45* | |||
| I am satisfied considering the money and time I spent here | 0.81 | 16.87* | |||
| Overall, I am fully satisfied with this tour | 0.82 | 17.56* | |||
| 0.79 | 0.72 | ||||
| I have an intention to revisit the place | 0.83 | 15.74* | |||
| I am willing to revisit this place | 0.84 | 14.67* | |||
| I will make an effort to revisit the place | 0.79 | 13.56* | |||
| I am willing to spend time and money to revisit the place | 0.82 | 14.89* | |||
Note(s): AVE = average variance extracted; *p < 0.001; **p < 0.01
Source(s): Table by author