Result of hypothesized model
| Hypothesis | Beta (β) | t-value | Hypothesis remarks | |
|---|---|---|---|---|
| H1: Joy | Overall destination image | 0.37* | 6.96 | Supported |
| H2: Love | overall destination image | 0.29* | 6.41 | Supported |
| H3: Positive surprise | Overall destination image | 0.49* | 5.37 | Supported |
| H4: Joy | Satisfaction | 0.27* | 7.21 | Supported |
| H5: Love | Satisfaction | 0.45* | 9.97 | Supported |
| H6: Positive surprise | Satisfaction | 0.46* | 11.15 | Supported |
| H7: Overall destination image | Satisfaction | 0.67* | 10.37 | Supported |
| H8: Overall Destination image | Intention to revisit | 0.47* | 8.63 | Supported |
| H9: Satisfaction | Intention to revisit | 0.37* | 5.22 | Supported |
| Hypothesis | Beta (β) | Hypothesis remarks | ||
|---|---|---|---|---|
| Overall destination image | 0.37* | 6.96 | Supported | |
| overall destination image | 0.29* | 6.41 | Supported | |
| Overall destination image | 0.49* | 5.37 | Supported | |
| Satisfaction | 0.27* | 7.21 | Supported | |
| Satisfaction | 0.45* | 9.97 | Supported | |
| Satisfaction | 0.46* | 11.15 | Supported | |
| Satisfaction | 0.67* | 10.37 | Supported | |
| Intention to revisit | 0.47* | 8.63 | Supported | |
| Intention to revisit | 0.37* | 5.22 | Supported |
Note(s): = path, *p < 0.001; **p < 0.01
Source(s): Table by author