Table 3 Result of discriminant validity...

Table 3

Result of discriminant validity

	EV	MV	QV	REC	RVI	SV	SAT
EV
MV	0.494
QV	0.816	0.563
REC	0.480	0.419	0.432
RVI	0.411	0.327	0.319	0.395
SV	0.497	0.322	0.410	0.258	0.438
SAT	0.594	0.522	0.549	0.723	0.559	0.369
TRC	0.587	0.349	0.634	0.471	0.254	0.297	0.542

	EV	MV	QV	REC	RVI	SV	SAT
EV
MV	0.494
QV	0.816	0.563
REC	0.480	0.419	0.432
RVI	0.411	0.327	0.319	0.395
SV	0.497	0.322	0.410	0.258	0.438
SAT	0.594	0.522	0.549	0.723	0.559	0.369
TRC	0.587	0.349	0.634	0.471	0.254	0.297	0.542

Note(s): QV: quality value; EV: emotional value; MV: monetary value; SV: social value; Sat: satisfaction; REC: recommendation; RVI: revisit intention; TRC: tour guide competence

Source(s): Table by authors

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