Table 5 Result of interaction effects...

Table 5

Result of interaction effects

Hypothesis	Relationships	β	p	R²	f²	Q²	Support
H7a	QV*TRC→SAT	0.170	0.034	0.414	0.021	0.318	Yes
H7b	WV*TRC→SAT	−0.189	0.055		0.031		No
H7c	MV*TRC→SAT	−0.092	0.201		0.009		No
H7d	SV*TRC→SAT	0.135	0.054		0.019		No
H8	SAT*TRC→REC	0.006	0.901	0.441	0.000	0.385	No
H9	SAT*TRC→RVI	0.091	0.038	0.251	0.017	0.209	Yes

Hypothesis	Relationships	β	p	R²	f²	Q²	Support
H7a	QV*TRC→SAT	0.170	0.034	0.414	0.021	0.318	Yes
H7b	WV*TRC→SAT	−0.189	0.055		0.031		No
H7c	MV*TRC→SAT	−0.092	0.201		0.009		No
H7d	SV*TRC→SAT	0.135	0.054		0.019		No
H8	SAT*TRC→REC	0.006	0.901	0.441	0.000	0.385	No
H9	SAT*TRC→RVI	0.091	0.038	0.251	0.017	0.209	Yes

Note(s): QV: quality value; EV: emotional value; MV: monetary value; SV: social value; Sat: satisfaction; REC: recommendation; RVI: revisit intention; TRC: tour guide competence

Source(s): Table by authors

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