Measurement items and the constructs
| Construct | Measurement items | Item label |
|---|---|---|
| Attraction (ATR) | The celebrity activity is very important to me | TR1 |
| The celebrity activity offers me relaxation when pressures build up | TR2 | |
| Participating in celebrity activity is one of the most satisfying things I do | TR3 | |
| I really enjoy celebrity activity | TR4 | |
| Self-expression (SE) | Participating in celebrity activity says a lot about whom I am | SE1 |
| You can tell a lot a person by seeing them participating in celebrity activity | SE2 | |
| When I am participating in celebrity activity I can really be myself | SE3 | |
| When I am participating in celebrity activity others see me the way they want to see me | SE4 | |
| Centrality (C) | I find a lot of my life is organized around the celebrity | C1 |
| The celebrity activity has a central role in my life | C2 | |
| I enjoy discussing celebrity activity with my friends | C3 | |
| I find a lot of my life is organized around the celebrity activity | C4 | |
| Attitude (AT) | Your attitude towards tourist destinations and attractions in Tanzania is good-bad | AT1 |
| Your attitude towards tourist destinations and attractions in Tanzania is like-dislike | AT2 | |
| Your attitude towards tourist destinations and attractions in Tanzania is pleasant-unpleasant | AT3 | |
| Your attitude towards tourist destinations and attractions in Tanzania is positive-negative | AT4 | |
| Your attitude towards tourist destinations and attractions in Tanzania is favourable-unfavourable | AT5 | |
| Travel intention (TI) | I intent to visit tourist attractions in the next 12 moths | TI1 |
| I want to visit tourist attractions in the country | TI2 | |
| It is likely that I will visit tourist attractions in the future | TI3 |
| Construct | Measurement items | Item label |
|---|---|---|
| Attraction (ATR) | The celebrity activity is very important to me | TR1 |
| The celebrity activity offers me relaxation when pressures build up | TR2 | |
| Participating in celebrity activity is one of the most satisfying things I do | TR3 | |
| I really enjoy celebrity activity | TR4 | |
| Self-expression (SE) | Participating in celebrity activity says a lot about whom I am | SE1 |
| You can tell a lot a person by seeing them participating in celebrity activity | SE2 | |
| When I am participating in celebrity activity I can really be myself | SE3 | |
| When I am participating in celebrity activity others see me the way they want to see me | SE4 | |
| Centrality (C) | I find a lot of my life is organized around the celebrity | C1 |
| The celebrity activity has a central role in my life | C2 | |
| I enjoy discussing celebrity activity with my friends | C3 | |
| I find a lot of my life is organized around the celebrity activity | C4 | |
| Attitude (AT) | Your attitude towards tourist destinations and attractions in Tanzania is good-bad | AT1 |
| Your attitude towards tourist destinations and attractions in Tanzania is like-dislike | AT2 | |
| Your attitude towards tourist destinations and attractions in Tanzania is pleasant-unpleasant | AT3 | |
| Your attitude towards tourist destinations and attractions in Tanzania is positive-negative | AT4 | |
| Your attitude towards tourist destinations and attractions in Tanzania is favourable-unfavourable | AT5 | |
| Travel intention (TI) | I intent to visit tourist attractions in the next 12 moths | TI1 |
| I want to visit tourist attractions in the country | TI2 | |
| It is likely that I will visit tourist attractions in the future | TI3 |
Source(s): Courtesy of Lee et al. (2008), MacKenzie and Lutz (1989), Lam and Hsu (2006) and Hsu et al. (2006)
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.