Group and celebrity categories that influence visitors’ travel Intention
| Group category | Frequency | % | Valid% | Cumulative% |
|---|---|---|---|---|
| Friends’ | 93 | 33.3 | 33.3 | 33.3 |
| Celebrity | 117 | 41.9 | 41.9 | 75.3 |
| Family members | 69 | 24.7 | 24.7 | 100.0 |
| Total | 279 | 100.0 | 100.0 | |
| Celebrity category | ||||
| Bongo flavour musicians (e.g. Diamond, Vanessa Mdee, Jux) | 145 | 52.0 | 52.0 | 52.0 |
| Bongo movie stars (e.g. Ray Kigosi, Irene uwoya) | 23 | 8.2 | 8.2 | 60.2 |
| Athletes (e.g. Mbwana Samatta) | 39 | 14.0 | 14.0 | 74.2 |
| TV personality (e.g Millard Ayo) | 42 | 15.1 | 15.1 | 89.2 |
| Beauty queens (Wema Sepetu, Flaviana Matata, Nancy Sumari etc.) | 30 | 10.8 | 10.8 | 100.0 |
| Total | 279 | 100.0 | 100.0 | |
| Group category | Frequency | % | Valid% | Cumulative% |
|---|---|---|---|---|
| Friends’ | 93 | 33.3 | 33.3 | 33.3 |
| Celebrity | 117 | 41.9 | 41.9 | 75.3 |
| Family members | 69 | 24.7 | 24.7 | 100.0 |
| Bongo flavour musicians (e.g. Diamond, Vanessa Mdee, Jux) | 145 | 52.0 | 52.0 | 52.0 |
| Bongo movie stars (e.g. Ray Kigosi, Irene uwoya) | 23 | 8.2 | 8.2 | 60.2 |
| Athletes (e.g. Mbwana Samatta) | 39 | 14.0 | 14.0 | 74.2 |
| TV personality (e.g Millard Ayo) | 42 | 15.1 | 15.1 | 89.2 |
| Beauty queens (Wema Sepetu, Flaviana Matata, Nancy Sumari etc.) | 30 | 10.8 | 10.8 | 100.0 |
Source(s): Developed by researcher (2022)
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