Ranking of factors influencing customer purchasing intentions
| Dimension | Factor | Mean LS rating (SD) | Rank |
|---|---|---|---|
| Personal | Lifestyle | 4.32 (0.836) | 1 |
| Price Concern | 4.27 (0.861) | 2 | |
| Household income | 4.21 (0.863) | 3 | |
| Age | 4.12 (0.925) | 4 | |
| Personality | 4.05 (0.735) | 5 | |
| Gender | 3.92 (1.090) | 6 | |
| Willingness to pay more for green | 3.79 (1.103) | 7 | |
| Social | Social norms and values | 4.25 (0.922) | 1 |
| Environmental concern | 4.05 (0.914) | 2 | |
| Recognition of the product | 3.95 (1.052) | 3 | |
| Family opinion | 3.92 (0.745) | 4 | |
| Awareness of the product | 3.83 (1.163) | 5 | |
| Societal appreciation/influence | 3.77 (1.124) | 6 | |
| Green product preference | 3.57 (1.415) | 7 | |
| Psychological | Perception | 4.03 (0.887) | 1 |
| Emotions | 4.00 (0.874) | 2 | |
| Media exposure | 3.95 (0.820) | 3 | |
| Individual characteristics | 3.85 (0.646) | 4 | |
| Prior experience | 3.77 (1.198) | 5 | |
| Purchasing patterns | 3.38 (0.980) | 6 | |
| Cultural | Social differences | 3.66 (0.937) | 1 |
| Local product/raw materials preference | 3.59 (1.058) | 2 | |
| Religion | 3.48 (1.062) | 3 | |
| Traditional architecture | 3.40 (1.062) | 4 |
| Dimension | Factor | Mean LS rating (SD) | Rank |
|---|---|---|---|
| Personal | |||
| Price Concern | 4.27 (0.861) | 2 | |
| Household income | 4.21 (0.863) | 3 | |
| Age | 4.12 (0.925) | 4 | |
| Personality | 4.05 (0.735) | 5 | |
| Gender | 3.92 (1.090) | 6 | |
| Willingness to pay more for green | 3.79 (1.103) | 7 | |
| Social | |||
| Environmental concern | 4.05 (0.914) | 2 | |
| Recognition of the product | 3.95 (1.052) | 3 | |
| Family opinion | 3.92 (0.745) | 4 | |
| Awareness of the product | 3.83 (1.163) | 5 | |
| Societal appreciation/influence | 3.77 (1.124) | 6 | |
| Green product preference | 3.57 (1.415) | 7 | |
| Psychological | |||
| Emotions | 4.00 (0.874) | 2 | |
| Media exposure | 3.95 (0.820) | 3 | |
| Individual characteristics | 3.85 (0.646) | 4 | |
| Prior experience | 3.77 (1.198) | 5 | |
| Purchasing patterns | 3.38 (0.980) | 6 | |
| Cultural | |||
| Local product/raw materials preference | 3.59 (1.058) | 2 | |
| Religion | 3.48 (1.062) | 3 | |
| Traditional architecture | 3.40 (1.062) | 4 |
Source(s): Authors’ own work
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