Table 7

APPQUAL evaluation for Zerodha and Upstox

Factors and item (Expectation/Perception statements)ZerodhaUpstox
Expectation mean scorePerception mean scoreGap score |(P-E)|WeightApp QUAL scoreAPPQUAL gap contributionExp. mean scorePer. mean scoreGap score |(P-E)|WtApp QUALAPPQUAL gap contribution
Safety6.025.160.8623.219.923%5.974.931.0420.721.728%
This application must protect/protects information about my financial transactions6.055.430.62   5.974.831.14   
The application should/does not share my personal information with other sites6.065.470.59   6.035.450.58   
The application should/does be trustworthy6.094.951.14   64.411.59   
It must/does feel safe to complete the transaction on the application5.944.970.97   5.874.990.88   
I must be/am confident about the security of the Application5.965.000.96   64.971.03   
Information accuracy5.994.771.2324.129.535%6.014.711.2922.328.836%
The application provides quick and easy access to finding information6.085.520.56   5.985.370.61   
The application provides information at an appropriate level of detail5.914.911   5.975.090.88   
The application has information that is updated regularly and quickly5.914.051.86   6.014.012   
The application provides information that can be relied upon6.094.61.49   6.064.381.68   
Performance5.994.991.0025.425.329%6.065.200.8723.019.925%
The application must/does load quickly all the information as soon as I log in6.064.991.07   6.15.680.42   
The application should/does never crash6.064.641.42   5.964.481.48   
The application should/does load various screen fast5.935.860.07   6.096.010.08   
The application must be/can process data and transaction quickly5.924.51.42   6.14.611.49   
Support6.005.620.3813.95.26%6.005.890.1123.72.63%
The application platform must/does have customer service representatives available to help customers6.025.410.61   6.045.50.54   
I must/do receive an immediate service if any problem occurs when I am using this application5.995.70.29   5.955.730.22   
The service support of the application must/does take care of problems promptly5.945.350.59   5.975.830.14   
The application must/does make it easy for customers to contact the company6.076.020.05   6.025.480.46   
Usability5.004.460.5413.47.27%5.074.460.6210.36.48%
It must be/is easy for me to operate this Application4.974.020.95   4.973.951.02   
I should be/can use the application anytime and anywhere5.034.90.13   5.174.960.21   
APP QUAL ScoreZerodha87.1 Upstox79.4 

Source(s): Table by authors

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