Behavioristic and psychographic profile
| Items | Frequency | % |
|---|---|---|
| Most credible crowdfunding source | ||
| 4 | 1.04 | |
| Personal meeting with initiators | 14 | 3.64 |
| Through social media | 168 | 43.64 |
| Through website | 195 | 50.65 |
| Traditional media | 4 | 1.04 |
| Encountered crowdfunding | ||
| No | 9 | 2.34 |
| Yes | 376 | 97.66 |
| Where do you encounter crowdfunding | ||
| 356 | 92.47 | |
| 222 | 57.66 | |
| Tiktok | 164 | 42.60 |
| 259 | 67.27 | |
| Imessage | 1 | 0.26 |
| Participated in crowdfunding | ||
| No | 42 | 10.91 |
| Yes | 343 | 89.09 |
| Type of crowdfunding | ||
| Donation | 324 | 84.16 |
| Early shareholder/funder for innovative start-ups | 24 | 6.23 |
| Loan | 33 | 8.57 |
| Reward | 146 | 37.92 |
| Funding for an animated series | 1 | 0.26 |
| None | 37 | 9.61 |
| Donated in the past 6 months | ||
| No | 156 | 40.52 |
| Yes | 229 | 59.48 |
| Items | Frequency | % |
|---|---|---|
| 4 | 1.04 | |
| Personal meeting with initiators | 14 | 3.64 |
| Through social media | 168 | 43.64 |
| Through website | 195 | 50.65 |
| Traditional media | 4 | 1.04 |
| No | 9 | 2.34 |
| Yes | 376 | 97.66 |
| 356 | 92.47 | |
| 222 | 57.66 | |
| Tiktok | 164 | 42.60 |
| 259 | 67.27 | |
| Imessage | 1 | 0.26 |
| No | 42 | 10.91 |
| Yes | 343 | 89.09 |
| Type of crowdfunding | ||
| Donation | 324 | 84.16 |
| Early shareholder/funder for innovative start-ups | 24 | 6.23 |
| Loan | 33 | 8.57 |
| Reward | 146 | 37.92 |
| Funding for an animated series | 1 | 0.26 |
| None | 37 | 9.61 |
| No | 156 | 40.52 |
| Yes | 229 | 59.48 |
Source(s): Table by authors
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