Table 2

Item loadings, AVE, and reliability of constructs

VariableLoadingSECronbach’s αCRAVE
Social experience  0.9080.9290.687
SE-10.794**0.046   
SE-20.840**0.045   
SE-30.881**0.045   
SE-40.846**0.045   
SE-50.773**0.046   
SE-60.835**0.045   
Percieved donor effectiveness  0.8600.9050.706
PDE-10.782**0.046   
PDE-20.811**0.046   
PDE-30.892**0.045   
PDE-40.871**0.045   
Intrinsic motivation  0.7950.9070.830
Altruism     
A-10.781**0.046   
A-20.707**0.046   
A-30.837**0.045   
A-50.817**0.046   
A-60.728**0.046   
Personal beliefs     
PB-10.801**0.046   
PB-20.845**0.045   
PB-30.881**0.045   
PB-40.858**0.045   
Extrinsic motivation  0.8230.8780.594
EM-10.539**0.047   
EM-20.826**0.045   
EM-30.815**0.046   
EM-40.851**0.045   
EM-50.780**0.046   
Strategic positioning  0.8300.8810.600
SP-10.636**0.047   
SP-20.734**0.046   
SP-30.851**0.045   
SP-40.865**0.045   
SP-50.766**0.046   
Leveraging creativity  0.8080.8680.570
LC-10.756**0.046   
LC-20.608**0.047   
LC-30.815**0.046   
LC-40.800**0.046   
LC-50.776**0.046   
Donation intention  0.7530.8590.671
DI-10.837**0.045   
DI-20.748**0.046   
DI-30.868**0.045   

Note(s): ** Significant at p < 0.01

Source(s): Table by authors

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