Table 3 Correlations among latent... | Emerald Publishing

Table 3

Correlations among latent variables with square roots of AVE

	SE	PDE	IM	EM	SP	LC	DI
Social experience (SE)	(0.829)
Perceived donor effectiveness (PDE)	0.239	(0.840)
Intrinsic motivation (IM)	0.123	0.684	(0.911)
Extrinsic motivation (EM)	0.314	−0.011	−0.025	(0.771)
Strategic positioning (SP)	−0.205	0.39	0.467	−0.138	(0.775)
Leveraging creativity (SE)	0.02	0.463	0.493	0.066	0.515	(0.755)
Donation intention (DI)	0.287	0.54	0.575	−0.063	0.276	0.393	(0.819)

	SE	PDE	IM	EM	SP	LC	DI
Social experience (SE)	(0.829)
Perceived donor effectiveness (PDE)	0.239	(0.840)
Intrinsic motivation (IM)	0.123	0.684	(0.911)
Extrinsic motivation (EM)	0.314	−0.011	−0.025	(0.771)
Strategic positioning (SP)	−0.205	0.39	0.467	−0.138	(0.775)
Leveraging creativity (SE)	0.02	0.463	0.493	0.066	0.515	(0.755)
Donation intention (DI)	0.287	0.54	0.575	−0.063	0.276	0.393	(0.819)

Note(s): The diagonal values are the square roots of average variance extracted (AVE)

Source(s): Table by authors