Table 1 Key components of the AI service... | Emerald Publishing

Table 1

Key components of the AI service triangle

Components	Actor/element	Description	Role in the framework
AI	Central agent	Uses data-driven smart nudging and hyper-personalization to influence behaviors	Facilitates change by adapting interventions to actors’ needs
Managers	Individual actor	A manager in an organization whose behaviors are influenced by principles (e.g. sustainability) and practices (e.g. use of materials)	Engage in sustainable practices when nudged effectively by AI
Employee	Individual actor	An individual in an organization whose behaviors are influenced by principles (e.g. sustainability) and practices (e.g. use of materials)	Engage in sustainable practices when nudged effectively by AI
Customer	Individual actor	Individuals whose consumption behaviors are shaped by principles (e.g. concern for the environment) and practices (e.g. purchasing habits)	Targeted by AI for behavioral change through smart nudging
Principles	Beliefs and values	Foundational beliefs that guide actions, such as awareness of environmental impact	Informs practices; can be influenced by AI to drive more sustainable behavior
Practices	Actions and behaviors	Routine actions based on principles, like an organization’s packaging choices or a customer’s purchasing decisions	The main focus of behavioral change, shaped by AI through nudging
Learning	Feedback mechanism	The process by which AI and actors update their principles and practices based on new information	Ensures ongoing improvement in sustainability efforts

Components	Actor/element	Description	Role in the framework
AI	Central agent	Uses data-driven smart nudging and hyper-personalization to influence behaviors	Facilitates change by adapting interventions to actors’ needs
Managers	Individual actor	A manager in an organization whose behaviors are influenced by principles (e.g. sustainability) and practices (e.g. use of materials)	Engage in sustainable practices when nudged effectively by AI
Employee	Individual actor	An individual in an organization whose behaviors are influenced by principles (e.g. sustainability) and practices (e.g. use of materials)	Engage in sustainable practices when nudged effectively by AI
Customer	Individual actor	Individuals whose consumption behaviors are shaped by principles (e.g. concern for the environment) and practices (e.g. purchasing habits)	Targeted by AI for behavioral change through smart nudging
Principles	Beliefs and values	Foundational beliefs that guide actions, such as awareness of environmental impact	Informs practices; can be influenced by AI to drive more sustainable behavior
Practices	Actions and behaviors	Routine actions based on principles, like an organization’s packaging choices or a customer’s purchasing decisions	The main focus of behavioral change, shaped by AI through nudging
Learning	Feedback mechanism	The process by which AI and actors update their principles and practices based on new information	Ensures ongoing improvement in sustainability efforts

Source(s): The above table was created by the authors