Table 3 A research agenda Research areas... | Emerald Publishing

Table 3

A research agenda

Research areas	Research questions
Changing the behavior of financially vulnerable older adults	How can behavioral change toward greater sustainability be realized in older adults embedded in communities with informally institutionalized behaviors (habit)? How can firms capitalize on the potential for environmental improvement in bottom-of-the-pyramid markets? How can bricolage aid service organizations and customers to identify new behaviors that are more sustainable?
AI, hyper-personalization, and sustainable behavior	How can AI-driven systems deliver more personalized nudges based on older adults’ abilities, readiness, and openness to change in specific sustainability domains? How can AI identify and categorize age-specific individual behavioral patterns related to sustainability and change? How can AI predict which individuals are most likely to change specific behaviors and in what contexts?
Health, aging, and AI	To what extent, and in which ways, are nudges in context and domain-specific for their effectiveness? How should (smart) nudges be adapted to different application domains to have the best effects? How can personal health data be used commercially in ways that respect privacy?
AI-driven strategies for major lifestyle changes	How can major lifestyle changes be orchestrated by coherent systems of smart nudging? How can smart nudging systems be designed to unfreeze deeply rooted and tacit habits in older adults? How can more sustainable alternatives be framed in such a way that they appear more attractive than the traditional options, more specifically for older adults? How can systems decide when “unsustainable” or “less sustainable” options are actually the best (or only) option to address the needs of older adults?
AI, ethics and corporate digital responsibility	How can AI balance privacy with the need for sufficient information to perform effective smart nudging toward sustainable behavior? How can smart nudging be performed that follows legislation and regulations such as GDPR? What are the potential dark sides of smart nudging toward sustainable behavior?

Research areas	Research questions
Changing the behavior of financially vulnerable older adults	How can behavioral change toward greater sustainability be realized in older adults embedded in communities with informally institutionalized behaviors (habit)? How can firms capitalize on the potential for environmental improvement in bottom-of-the-pyramid markets? How can bricolage aid service organizations and customers to identify new behaviors that are more sustainable?
AI, hyper-personalization, and sustainable behavior	How can AI-driven systems deliver more personalized nudges based on older adults’ abilities, readiness, and openness to change in specific sustainability domains? How can AI identify and categorize age-specific individual behavioral patterns related to sustainability and change? How can AI predict which individuals are most likely to change specific behaviors and in what contexts?
Health, aging, and AI	To what extent, and in which ways, are nudges in context and domain-specific for their effectiveness? How should (smart) nudges be adapted to different application domains to have the best effects? How can personal health data be used commercially in ways that respect privacy?
AI-driven strategies for major lifestyle changes	How can major lifestyle changes be orchestrated by coherent systems of smart nudging? How can smart nudging systems be designed to unfreeze deeply rooted and tacit habits in older adults? How can more sustainable alternatives be framed in such a way that they appear more attractive than the traditional options, more specifically for older adults? How can systems decide when “unsustainable” or “less sustainable” options are actually the best (or only) option to address the needs of older adults?
AI, ethics and corporate digital responsibility	How can AI balance privacy with the need for sufficient information to perform effective smart nudging toward sustainable behavior? How can smart nudging be performed that follows legislation and regulations such as GDPR? What are the potential dark sides of smart nudging toward sustainable behavior?

Source(s): The above table was created by the authors