Collinearity between constructs
| VIF | |
|---|---|
| Opinion Leadership → Consumer Trust | 1.489 |
| Consumer Feedback → Consumer Trust | 1.354 |
| Influencers Campaign → Consumer Trust | 1.555 |
| Sponsored Advertisement → Consumer Trust | 1.012 |
| VIF | |
|---|---|
| Opinion Leadership → Consumer Trust | 1.489 |
| Consumer Feedback → Consumer Trust | 1.354 |
| Influencers Campaign → Consumer Trust | 1.555 |
| Sponsored Advertisement → Consumer Trust | 1.012 |
Source(s): Table by authors
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