Table 2 Hypothesis testing results... | Emerald Publishing

Table 2

Hypothesis testing results

Hypothesis	Path coef.	STDEV	F-square	p-value	Significance
H1-7: opinion leaders → consumer trust in vendors	0.417	0.061	0.167	0.000	YES
H8: influencers campaign → consumer trust in vendors	0.163	0.060	0.031	0.005	YES
H9: sponsored advertisements → consumer trust in vendors	−0.063	0.040	0.003	0.215	NO
H10: consumers feedback → consumer trust in vendors	0.113	0.060	0.028	0.01	YES

Hypothesis	Path coef.	STDEV	F-square	p-value	Significance
H1-7: opinion leaders → consumer trust in vendors	0.417	0.061	0.167	0.000	YES
H8: influencers campaign → consumer trust in vendors	0.163	0.060	0.031	0.005	YES
H9: sponsored advertisements → consumer trust in vendors	−0.063	0.040	0.003	0.215	NO
H10: consumers feedback → consumer trust in vendors	0.113	0.060	0.028	0.01	YES

Source(s): Table by authors