Table 1 Demographic data of the...

Table 1

Demographic data of the respondents

Category	Item	Frequency (n = 477)	Percent (%)
Gender	male	174	36.50
Gender	female	303	63.50
Age	18–25	69	14.47
	26–30	131	27.46
	31–40	237	49.69
	41–50	32	6.71
	51–60	8	1.68
Education Level	College	53	11.10
	Undergraduate degree	393	82.40
	Graduate students and above	31	6.50
Yearly income	0–¥50,000	48	10.10
	¥50,001–¥100,000	91	19.10
	¥100,001–¥150,000	129	27.00
	¥150,001–¥200,000	104	21.80
	¥200,001–¥250,000	59	12.40
	¥250,001–¥300,000	27	5.70
	Over ¥300,000	19	4.00
Purchase frequency (per week)	Less than once	22	4.60
	Once	82	17.20
	Twice	160	33.50
	Three times	62	13.00
	More than three times	151	31.70

Category	Item	Frequency (n = 477)	Percent (%)
Gender	male	174	36.50
Gender	female	303	63.50
Age	18–25	69	14.47
	26–30	131	27.46
	31–40	237	49.69
	41–50	32	6.71
	51–60	8	1.68
Education Level	College	53	11.10
	Undergraduate degree	393	82.40
	Graduate students and above	31	6.50
Yearly income	0–¥50,000	48	10.10
	¥50,001–¥100,000	91	19.10
	¥100,001–¥150,000	129	27.00
	¥150,001–¥200,000	104	21.80
	¥200,001–¥250,000	59	12.40
	¥250,001–¥300,000	27	5.70
	Over ¥300,000	19	4.00
Purchase frequency (per week)	Less than once	22	4.60
	Once	82	17.20
	Twice	160	33.50
	Three times	62	13.00
	More than three times	151	31.70

Source(s): Authors’ own work

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