Table 12

Comparison between SEM results and neural network results

PLS-SEMRankingANNRankingRemark
IFC0.35310.3201Match
VA0.19220.2312Match
ITC0.18530.1674Not match
SIM0.17940.1693Not match
ENJ0.10350.1125Match

Note(s): IFC = Informative Content, VA = Visually Attractive, ITC = Interactive Content, SIM = Similarity, ENJ = Enjoyability

Source(s): Authors’ own work

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