Table 1

Illustrative Photovoice procedure in hospitality (EDT–SDL–PAR framework)

StepDescriptionTheoretical basis
1. RecruitmentInvite hotel guests post-stay to participate voluntarily in a visual diary taskPAR – Voluntary collaboration and reflexivity
2. OrientationProvide ethical instructions, a consent form and a briefing on taking meaningful photographsPAR – Informed consent; SDL – Participant agency
3. PromptingAsk guests to photograph moments where service met, exceeded or failed expectationsEDT – Focus on expectation-disconfirmation
4. Visual Data CollectionGuests take 3–5 photographs over 24 h in the hotel environmentSDL – Value-in-use creation through interaction
5. Narrative ReflectionConduct short interviews or written reflections on why each photo was takenSDL – Co-creation of meaning; PAR – Participant voice
6. Thematic AnalysisThe researcher identifies themes across photo sets that are linked to satisfaction/disconfirmationEDT – Analysis of expectation v. perception
7. Collaborative ValidationShare themes with participants for verification and deeper insightPAR – Member checking; SDL – Dialogical co-creation

Source(s): Created by the author

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