Table 2 Simulated examples of... | Emerald Publishing

Table 2

Simulated examples of visual-narrative coding and thematic structure

Photo description	Participant narrative	Initial Code(s)	Theme	Theoretical lens
Welcome note with personalized name card and local gift	“This was unexpected—it felt personal and made me feel genuinely welcomed.”	Personalized touch, emotional response, exceeded expectation	Positive Disconfirmation of Service	EDT
Wet bathroom floor, poor drainage	“This was frustrating. I did not expect such a basic issue in a reputed hotel.”	Disappointment, hygiene concern, unmet expectations	Service Gap and Emotional Disruption	EDT
Concierge smiling and giving dining tips	“The staff did not just do their job—they helped us experience the city better.”	Value-in-use, proactive staff, experiential service	Co-Creation of Meaningful Experience	SDL
Selfie with lobby art	“It was a beautiful place and I felt part of it—I wanted to remember this.”	Place attachment, emotional connection, memory-making	Embodied Hospitality Atmosphere	SDL

Photo description	Participant narrative	Initial Code(s)	Theme	Theoretical lens
Welcome note with personalized name card and local gift	“This was unexpected—it felt personal and made me feel genuinely welcomed.”	Personalized touch, emotional response, exceeded expectation	Positive Disconfirmation of Service	EDT
Wet bathroom floor, poor drainage	“This was frustrating. I did not expect such a basic issue in a reputed hotel.”	Disappointment, hygiene concern, unmet expectations	Service Gap and Emotional Disruption	EDT
Concierge smiling and giving dining tips	“The staff did not just do their job—they helped us experience the city better.”	Value-in-use, proactive staff, experiential service	Co-Creation of Meaningful Experience	SDL
Selfie with lobby art	“It was a beautiful place and I felt part of it—I wanted to remember this.”	Place attachment, emotional connection, memory-making	Embodied Hospitality Atmosphere	SDL

Source(s): Created by the author