Simulated examples of visual-narrative coding and thematic structure
| Photo description | Participant narrative | Initial Code(s) | Theme | Theoretical lens |
|---|---|---|---|---|
| Welcome note with personalized name card and local gift | “This was unexpected—it felt personal and made me feel genuinely welcomed.” | Personalized touch, emotional response, exceeded expectation | Positive Disconfirmation of Service | EDT |
| Wet bathroom floor, poor drainage | “This was frustrating. I did not expect such a basic issue in a reputed hotel.” | Disappointment, hygiene concern, unmet expectations | Service Gap and Emotional Disruption | EDT |
| Concierge smiling and giving dining tips | “The staff did not just do their job—they helped us experience the city better.” | Value-in-use, proactive staff, experiential service | Co-Creation of Meaningful Experience | SDL |
| Selfie with lobby art | “It was a beautiful place and I felt part of it—I wanted to remember this.” | Place attachment, emotional connection, memory-making | Embodied Hospitality Atmosphere | SDL |
| Photo description | Participant narrative | Initial Code(s) | Theme | Theoretical lens |
|---|---|---|---|---|
| Welcome note with personalized name card and local gift | “This was unexpected—it felt personal and made me feel genuinely welcomed.” | Personalized touch, emotional response, exceeded expectation | Positive Disconfirmation of Service | EDT |
| Wet bathroom floor, poor drainage | “This was frustrating. I did not expect such a basic issue in a reputed hotel.” | Disappointment, hygiene concern, unmet expectations | Service Gap and Emotional Disruption | EDT |
| Concierge smiling and giving dining tips | “The staff did not just do their job—they helped us experience the city better.” | Value-in-use, proactive staff, experiential service | Co-Creation of Meaningful Experience | SDL |
| Selfie with lobby art | “It was a beautiful place and I felt part of it—I wanted to remember this.” | Place attachment, emotional connection, memory-making | Embodied Hospitality Atmosphere | SDL |
Source(s): Created by the author
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