Bivariate correlations and discriminant validity
| Constructs | KNO | ECO | COW | ATT | WCB |
|---|---|---|---|---|---|
| KNO | 0.729 | ||||
| ECO | 0.281 | 0.743 | |||
| COW | 0.217 | 0.544 | 0.803 | ||
| ATT | 0.443 | 0.344 | 0.505 | 0.724 | |
| WCB | 0.276 | 0.315 | 0.425 | 0.517 | 0.738 |
| Constructs | KNO | ECO | COW | ATT | WCB |
|---|---|---|---|---|---|
| KNO | |||||
| ECO | 0.281 | ||||
| COW | 0.217 | 0.544 | |||
| ATT | 0.443 | 0.344 | 0.505 | ||
| WCB | 0.276 | 0.315 | 0.425 | 0.517 |
Note(s): The italic diagonal elements are the square root of AVE
Abbreviation: KNO: Knowledge about water conservation behavior; ECO: Environmental concern; COW: Concern about water scarcity; ATT: Attitude toward water conservation; WCB: Water conservation behavior
Source(s): Authors’ explanation
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