Table 1 Reliability and average variance... | Emerald Publishing

Table 1

Reliability and average variance extracted (AVE)

Construct	Cronbach’s alpha	CR	AVE	Rho
Customer satisfaction	0.900	0.925	0.756	0.893
Effort expectancy	0.851	0.931	0.870	0.854
Continued intention	0.900	0.937	0.833	0.900
Chatbots	0.853	0.911	0.773	0.855
Habit	0.858	0.903	0.699	0.873
Virtual try-on technology	0.917	0.941	0.801	0.918
Digital payment mode	0.893	0.949	0.903	0.894
Performance expectancy	0.825	0.920	0.851	0.825
Price value	0.864	0.899	0.597	0.868
Social influence	0.854	0.902	0.699	0.852

Construct	Cronbach’s alpha	CR	AVE	Rho
Customer satisfaction	0.900	0.925	0.756	0.893
Effort expectancy	0.851	0.931	0.870	0.854
Continued intention	0.900	0.937	0.833	0.900
Chatbots	0.853	0.911	0.773	0.855
Habit	0.858	0.903	0.699	0.873
Virtual try-on technology	0.917	0.941	0.801	0.918
Digital payment mode	0.893	0.949	0.903	0.894
Performance expectancy	0.825	0.920	0.851	0.825
Price value	0.864	0.899	0.597	0.868
Social influence	0.854	0.902	0.699	0.852

Source(s): Authors’ calculations with PLS-SEM