Path coefficients
| Construct | Original sample (O) | t-statistics (O/STDEV) | p-values |
|---|---|---|---|
| Chatbots | 0.085 | 1.998 | 0.046 |
| Customer satisfaction | 0.798 | 43.445 | 0.000 |
| Digital payment mode | 0.218 | 5.186 | 0.000 |
| Effort expectancy | 0.005 | 0.103 | 0.918 |
| Habit | 0.095 | 2.647 | 0.008 |
| Performance expectancy | 0.195 | 4.237 | 0.000 |
| Price value | 0.259 | 5.820 | 0.000 |
| Social influence | −0.003 | 0.085 | 0.933 |
| Virtual-try-on technology | 0.145 | 3.562 | 0.000 |
| Construct | Original sample (O) | ||
|---|---|---|---|
| Chatbots | 0.085 | 1.998 | 0.046 |
| Customer satisfaction | 0.798 | 43.445 | 0.000 |
| Digital payment mode | 0.218 | 5.186 | 0.000 |
| Effort expectancy | 0.005 | 0.103 | 0.918 |
| Habit | 0.095 | 2.647 | 0.008 |
| Performance expectancy | 0.195 | 4.237 | 0.000 |
| Price value | 0.259 | 5.820 | 0.000 |
| Social influence | −0.003 | 0.085 | 0.933 |
| Virtual-try-on technology | 0.145 | 3.562 | 0.000 |
Note(s): ***Significant at 0.01% level; *Significant at 10% level and **Significant at 5% level
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