Table 4

Path coefficients

ConstructOriginal sample (O)t-statistics (O/STDEV)p-values
Chatbots0.0851.9980.046
Customer satisfaction0.79843.4450.000
Digital payment mode0.2185.1860.000
Effort expectancy0.0050.1030.918
Habit0.0952.6470.008
Performance expectancy0.1954.2370.000
Price value0.2595.8200.000
Social influence−0.0030.0850.933
Virtual-try-on technology0.1453.5620.000

Note(s): ***Significant at 0.01% level; *Significant at 10% level and **Significant at 5% level

Source(s): Authors’ calculations with PLS-SEM

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