Table 1.

The summary of BWE analysis in PSC literature

Author(s)InventorymanagementManufacturingCapillarydistributionMarketing strategyResearch insight
Shah (2004) 
  • Resolved bottlenecks, optimised storage, and formulated inventory management strategies to adapt to rapid market changes

Jüttner et al. (2007) 
  • Investigated the integration of demand chain, marketing, and SC management, focusing on supply-demand alignment, customer segmentation, and retailer-supplier partnerships

Pedroso and Nakano (2009) 
  • Assessed technological knowledge in demand creation and its effect on inventory management, helping mitigate the BWE

Samuel et al. (2010) 
  • Examined the impact of supplier-buyer relationships and IT in reducing the BWE in healthcare services

Barlas and Gunduz (2011) 
  • Simulated key structural factors like ordering policies, demand, and lead times affecting the BWE

  • Analysed the benefits of information sharing to reduce fluctuations and mitigate BWE

Pule and Kalinzi (2014) 
  • Conducted statistical analysis on collaboration and customer management in pharmaceutical companies to decrease BWE

Postacchini et al. (2016) 
  • Utilised design of experiments to evaluate transshipment, re-order policies, service levels, and van availability on SC performance

Mohaghar et al. (2017) 
  • Assessed customer order fulfilment rates, production systems, and uncertainties impacting BWE using an SD approach

Azghandi et al. (2018) 
  • Investigated SC disruptions from internal and external factors via mathematical simulation

Moosivand et al. (2019) 
  • Evaluated the dynamics of forecasting inaccuracies, long lead times, and high costs on BWE

  • Explored the positive effect of strategies like supplier collaboration, new technologies, and IT establishment on BWE reduction

Goodarzi and Saen (2020) 
  • Proposed a novel DEA model to measure the relative BWE of non-serial SC networks

Bamakan et al. (2021) 
  • Ranked factors improving inventory management and SC reliability using AHP and fuzzy cognitive mapping

Delavar et al. (2022) 
  • Analysed information sharing in reducing BWE and improving economic performance

Tavakol et al. (2023) 
  • Investigated BWE drivers using DEMATEL and fuzzy cognitive map methods

Nawi, et al. (2023) 
  • Evaluated demand-supply disruptions in price-controlled markets using game theory

Wong et al. (2023) 
  • Assessed demand risks using fuzzy failure mode analysis and proposed blockchain to improve risk management

Current study
  • Aims at presenting a novel application of SD modelling within the PSC performance simulation and analysis, specifically focusing on inventory management in a capillary distribution system, by incorporating free-of-charge promotion as a marketing strategy

  • Emphasises employing marketing strategies in the PSC by focusing on the broader SC (i.e., by considering the key performance variables and their causal relationships) to mitigate BWE

Source(s): Authors’ own work

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