Conclusions and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| Publications on value co-creation and co-destruction in AI-enabled interactions are in the initial stages of development, and research primarily focuses on value co-creation | An overview of the literature and a research agenda on value co-creation and co-destruction in AI-enabled interactions are presented |
| The interaction between human actors and AI-enabled autonomous nonhuman actors can results in value co-creation or value co-destruction, or both. These phenomena can also occur when AI replaces more than one human actor in the service encounter | When adopting AI, managers need to assess in advance the potential for value co-creation and value co-destruction |
| AI is an increasingly independent nonhuman actor that integrates resources and interacts with other actors, but caution is needed in its adoption | There are several possibilities for applying AI, but risks related to loss of well-being require responsible monitoring and a focus on the beneficiary |
| Conclusions | Theoretical and managerial implications |
|---|---|
| Publications on value co-creation and co-destruction in AI-enabled interactions are in the initial stages of development, and research primarily focuses on value co-creation | An overview of the literature and a research agenda on value co-creation and co-destruction in AI-enabled interactions are presented |
| The interaction between human actors and AI-enabled autonomous nonhuman actors can results in value co-creation or value co-destruction, or both. These phenomena can also occur when AI replaces more than one human actor in the service encounter | When adopting AI, managers need to assess in advance the potential for value co-creation and value co-destruction |
| AI is an increasingly independent nonhuman actor that integrates resources and interacts with other actors, but caution is needed in its adoption | There are several possibilities for applying AI, but risks related to loss of well-being require responsible monitoring and a focus on the beneficiary |
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