Table 3. Moderating effect of innovation...

Table 3.

Moderating effect of innovation level (H7b)

Antecedent	Innovation level	No. of studies	Sample size	Combined effect size	95% Upper	95% Lower	Q_between value
INT	high	6	1615	0.342***	0.416	0.264	9.253***
INT	low	8	2161	0.442***	0.491	0.39	9.253***
AUG	high	6	1452	0.393***	0.471	0.309	10.341***
AUG	low	4	737	0.538***	0.638	0.421	10.341***
CE	high	11	2572	0.475***	0.509	0.439	0.231 ^ns
CE	low	10	2368	0.489***	0.526	0.45	0.231 ^ns
PU	high	7	1976	0.508***	0.555	0.457	5.123*
PU	Low	10	2942	0.573***	0.603	0.543	5.123*
PEOU	High	5	1285	0.265***	0.393	0.127	141.33***
PEOU	Low	10	2802	0.666***	0.702	0.626	141.33***

Antecedent	Innovationlevel	No. ofstudies	Samplesize	Combinedeffect size	95% Upper	95% Lower	Q_between value
INT	high	6	1615	0.342***	0.416	0.264	9.253***
INT	low	8	2161	0.442***	0.491	0.39	9.253***
AUG	high	6	1452	0.393***	0.471	0.309	10.341***
AUG	low	4	737	0.538***	0.638	0.421	10.341***
CE	high	11	2572	0.475***	0.509	0.439	0.231 ^ns
CE	low	10	2368	0.489***	0.526	0.45	0.231 ^ns
PU	high	7	1976	0.508***	0.555	0.457	5.123*
PU	Low	10	2942	0.573***	0.603	0.543	5.123*
PEOU	High	5	1285	0.265***	0.393	0.127	141.33***
PEOU	Low	10	2802	0.666***	0.702	0.626	141.33***

Notes:

INT = interactivity; AUG = augmentation; CE = consumer engagement; FE = flow experience; PU = perceived usefulness; PEOU = perceived ease of use

Significance levels: ns p > 0.05; *p < 0.05; **p < 0.01; ***p < 0.001

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