Table 1. Operational definitions MASQ... | Emerald Publishing

Table 1.

Operational definitions

MASQ attributes	Description	Source
System efficiency	The app’s ability to respond quickly and is easy to use	Santos (2003)
Availability	The retailer’s ability to promptly and politely respond to customer requirements related when interacting with the mobile shopping app
Information quality	The provision of accurate and precise information by the retailer	Wulfert (2019)
Visual appeal	The aesthetic features and layout of the user interface design	Wen et al. (2014)
Privacy and security	The protection of system and network resources from any external or internal attack and the protection of the customers’ personal data	Zeithaml et al. (2002)

MASQ attributes	Description	Source
System efficiency	The app’s ability to respond quickly and is easy to use	Santos (2003)
Availability	The retailer’s ability to promptly and politelyrespond to customer requirements related when interacting with the mobile shopping app
Information quality	The provision of accurate and precise information by the retailer	Wulfert (2019)
Visual appeal	The aesthetic features and layout of the userinterface design	Wen et al. (2014)
Privacy and security	The protection of system and network resources from any external or internal attack and the protection of the customers’ personal data	Zeithaml et al. (2002)