Summary
| Main conclusions | Theoretical/managerial implications |
|---|---|
| Mobile apps enhance in-store and online shopping experiences | Invest in mobile app development to offer unique features and increase customer value |
| Key MASQ dimensions: efficiency, availability, security, visuals and information quality | Focus on improving these MASQ dimensions to boost customer satisfaction and retention |
| Young consumers value convenience in mobile shopping | Target Generation Z with mobile-friendly shopping experiences |
| MASQ influences customer satisfaction and future usage intentions | Create user-friendly, visually appealing and secure mobile apps to meet customer expectations |
| Service convenience (SERCON) affects customer retention and satisfaction | Enhance app features like easy navigation, personalized descriptions and instant reviews |
| Innovative technologies like augmented reality improve user experience | Integrate AR and VR to showcase products effectively |
| Addressing security and privacy concerns is essential | Implement mobile threat defence solutions to enhance consumer trust |
| Main conclusions | Theoretical/managerial implications |
|---|---|
| Mobile apps enhance in-store and online shopping experiences | Invest in mobile app development to offer unique features and increase customer value |
| Key MASQ dimensions: efficiency, availability, security, visuals and information quality | Focus on improving these MASQ dimensions to boost customer satisfaction and retention |
| Young consumers value convenience in mobile shopping | Target Generation Z with mobile-friendly shopping experiences |
| MASQ influences customer satisfaction and future usage intentions | Create user-friendly, visually appealing and secure mobile apps to meet customer expectations |
| Service convenience (SERCON) affects customer retention and satisfaction | Enhance app features like easy navigation, personalized descriptions and instant reviews |
| Innovative technologies like augmented reality improve user experience | Integrate AR and VR to showcase products effectively |
| Addressing security and privacy concerns is essential | Implement mobile threat defence solutions to enhance consumer trust |
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