The 10 articles receiving the most citations (ordered by total citations)
| Pos. | Title | Authors | Year | Journal | Citations | Citations/year |
|---|---|---|---|---|---|---|
| 1 | Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? | Brakus J.J., Schmitt B.H., Zarantonello L. | 2009 | Journal of Marketing | 2,334 | 155.60 |
| 2 | Co-creating value for luxury brands | Tynan C., McKechnie S., Chhuon C. | 2010 | Journal of Business Research | 560 | 40.00 |
| 3 | Managing brands in the social media environment | Gensler S., Völckner F., Liu-Thompkins Y., Wiertz C. | 2013 | Journal of Interactive Marketing | 543 | 49.36 |
| 4 | Drivers of consumer-brand identification | Stokburger-Sauer N., Ratneshwar S., Sen S. | 2012 | International Journal of Research in Marketing | 523 | 43.58 |
| 5 | A model of customer-based brand equity and its application to multiple destinations | Boo S., Busser J., Baloglu S. | 2009 | Tourism Management | 460 | 30.67 |
| 6 | Drivers of brand extension success | Völckner F., Sattler H. | 2006 | Journal of Marketing | 415 | 23.06 |
| 7 | The role of brand experience and affective commitment in determining brand loyalty | Iglesias O., Singh J.J., Batista-Foguet J.M. | 2011 | Journal of Brand Management | 340 | 26.15 |
| 8 | Customer loyalty: A review and future directions with a special focus on the hospitality industry | Kandampully J., Zhang T.C., Bilgihan A. | 2015 | International Journal of Contemporary Hospitality Management | 334 | 37.11 |
| 9 | Beyond technology acceptance: Brand relationships and online brand experience | Morgan-Thomas A., Veloutsou C. | 2013 | Journal of Business Research | 326 | 29.64 |
| 10 | Brand value co-creation in a digitalized world: An integrative framework and research implications | Ramaswamy, V., Ozcan, K. | 2016 | International Journal of Research in Marketing | 307 | 38.38 |
| Pos. | Title | Authors | Year | Journal | Citations | Citations/year |
|---|---|---|---|---|---|---|
| 1 | Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? | Brakus J.J., Schmitt B.H., Zarantonello L. | 2009 | 2,334 | 155.60 | |
| 2 | Co-creating value for luxury brands | Tynan C., McKechnie S., Chhuon C. | 2010 | 560 | 40.00 | |
| 3 | Managing brands in the social media environment | Gensler S., Völckner F., Liu-Thompkins Y., Wiertz C. | 2013 | 543 | 49.36 | |
| 4 | Drivers of consumer-brand identification | Stokburger-Sauer N., Ratneshwar S., Sen S. | 2012 | 523 | 43.58 | |
| 5 | A model of customer-based brand equity and its application to multiple destinations | Boo S., Busser J., Baloglu S. | 2009 | 460 | 30.67 | |
| 6 | Drivers of brand extension success | Völckner F., Sattler H. | 2006 | 415 | 23.06 | |
| 7 | The role of brand experience and affective commitment in determining brand loyalty | Iglesias O., Singh J.J., Batista-Foguet J.M. | 2011 | 340 | 26.15 | |
| 8 | Customer loyalty: A review and future directions with a special focus on the hospitality industry | Kandampully J., Zhang T.C., Bilgihan A. | 2015 | 334 | 37.11 | |
| 9 | Beyond technology acceptance: Brand relationships and online brand experience | Morgan-Thomas A., Veloutsou C. | 2013 | 326 | 29.64 | |
| 10 | Brand value co-creation in a digitalized world: An integrative framework and research implications | Ramaswamy, V., Ozcan, K. | 2016 | 307 | 38.38 |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.