The 10 articles receiving the most citations (ordered by total citations)
| Pos. | Title | Authors | Year | Journal | Citations | Citations/year |
|---|---|---|---|---|---|---|
| 1 | Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? | Brakus J.J., Schmitt B.H., Zarantonello L. | 2009 | Journal of Marketing | 2,334 | 155.60 |
| 2 | Co-creating value for luxury brands | Tynan C., McKechnie S., Chhuon C. | 2010 | Journal of Business Research | 560 | 40.00 |
| 3 | Managing brands in the social media environment | Gensler S., Völckner F., Liu-Thompkins Y., Wiertz C. | 2013 | Journal of Interactive Marketing | 543 | 49.36 |
| 4 | Drivers of consumer-brand identification | Stokburger-Sauer N., Ratneshwar S., Sen S. | 2012 | International Journal of Research in Marketing | 523 | 43.58 |
| 5 | A model of customer-based brand equity and its application to multiple destinations | Boo S., Busser J., Baloglu S. | 2009 | Tourism Management | 460 | 30.67 |
| 6 | Drivers of brand extension success | Völckner F., Sattler H. | 2006 | Journal of Marketing | 415 | 23.06 |
| 7 | The role of brand experience and affective commitment in determining brand loyalty | Iglesias O., Singh J.J., Batista-Foguet J.M. | 2011 | Journal of Brand Management | 340 | 26.15 |
| 8 | Customer loyalty: A review and future directions with a special focus on the hospitality industry | Kandampully J., Zhang T.C., Bilgihan A. | 2015 | International Journal of Contemporary Hospitality Management | 334 | 37.11 |
| 9 | Beyond technology acceptance: Brand relationships and online brand experience | Morgan-Thomas A., Veloutsou C. | 2013 | Journal of Business Research | 326 | 29.64 |
| 10 | Brand value co-creation in a digitalized world: An integrative framework and research implications | Ramaswamy, V., Ozcan, K. | 2016 | International Journal of Research in Marketing | 307 | 38.38 |
| Pos. | Title | Authors | Year | Journal | Citations | Citations/year |
|---|---|---|---|---|---|---|
| 1 | Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? | Brakus J.J., Schmitt B.H., Zarantonello L. | 2009 | 2,334 | 155.60 | |
| 2 | Co-creating value for luxury brands | Tynan C., McKechnie S., Chhuon C. | 2010 | 560 | 40.00 | |
| 3 | Managing brands in the social media environment | Gensler S., Völckner F., Liu-Thompkins Y., Wiertz C. | 2013 | 543 | 49.36 | |
| 4 | Drivers of consumer-brand identification | Stokburger-Sauer N., Ratneshwar S., Sen S. | 2012 | 523 | 43.58 | |
| 5 | A model of customer-based brand equity and its application to multiple destinations | Boo S., Busser J., Baloglu S. | 2009 | 460 | 30.67 | |
| 6 | Drivers of brand extension success | Völckner F., Sattler H. | 2006 | 415 | 23.06 | |
| 7 | The role of brand experience and affective commitment in determining brand loyalty | Iglesias O., Singh J.J., Batista-Foguet J.M. | 2011 | 340 | 26.15 | |
| 8 | Customer loyalty: A review and future directions with a special focus on the hospitality industry | Kandampully J., Zhang T.C., Bilgihan A. | 2015 | 334 | 37.11 | |
| 9 | Beyond technology acceptance: Brand relationships and online brand experience | Morgan-Thomas A., Veloutsou C. | 2013 | 326 | 29.64 | |
| 10 | Brand value co-creation in a digitalized world: An integrative framework and research implications | Ramaswamy, V., Ozcan, K. | 2016 | 307 | 38.38 |
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