Table 4. Summary of the longitudinal... | Emerald Publishing

Table 4.

Summary of the longitudinal analysis of BE production

Period	Prod.	% total prod.	Citations	% total citations	Predominant topics
1981–2010	45	5.81	6,763	23.58	Conceptual Campaigns, promotions, sponsorships advertisements Consumers and brands Consumer behavior Tourist destinations and companies
2011–2016	155	20.03	10,547	36.78	Consumers and brands Digital-online Social networks Fashion-luxury Tourist destinations and companies consumer behavior Banking
2017–2023	574	74.16	11,369	39.64	Digital-online Virtual reality Augmented reality Extended reality Social networks Fashion-luxury Sports Banking and banking services Tourist destinations and companies Sensory brand
Totals	774	100	28,679	100

Period	Prod.	% totalprod.	Citations	% totalcitations	Predominant topics
1981–2010	45	5.81	6,763	23.58	ConceptualCampaigns, promotions,sponsorships advertisementsConsumers and brandsConsumer behaviorTourist destinations and companies
2011–2016	155	20.03	10,547	36.78	Consumers and brandsDigital-onlineSocial networksFashion-luxuryTourist destinations andcompanies consumer behaviorBanking
2017–2023	574	74.16	11,369	39.64	Digital-onlineVirtual realityAugmented realityExtended realitySocial networksFashion-luxurySportsBanking and banking servicesTourist destinations and companiesSensory brand
Totals	774	100	28,679	100