Summary of the longitudinal analysis of BE production
| Period | Prod. | % total prod. | Citations | % total citations | Predominant topics |
|---|---|---|---|---|---|
| 1981–2010 | 45 | 5.81 | 6,763 | 23.58 | Conceptual Campaigns, promotions, sponsorships advertisements Consumers and brands Consumer behavior Tourist destinations and companies |
| 2011–2016 | 155 | 20.03 | 10,547 | 36.78 | Consumers and brands Digital-online Social networks Fashion-luxury Tourist destinations and companies consumer behavior Banking |
| 2017–2023 | 574 | 74.16 | 11,369 | 39.64 | Digital-online Virtual reality Augmented reality Extended reality Social networks Fashion-luxury Sports Banking and banking services Tourist destinations and companies Sensory brand |
| Totals | 774 | 100 | 28,679 | 100 |
| Period | Prod. | % total | Citations | % total | Predominant topics |
|---|---|---|---|---|---|
| 1981–2010 | 45 | 5.81 | 6,763 | 23.58 | Conceptual |
| 2011–2016 | 155 | 20.03 | 10,547 | 36.78 | Consumers and brands |
| 2017–2023 | 574 | 74.16 | 11,369 | 39.64 | Digital-online |
| Totals | 774 | 100 | 28,679 | 100 |
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