Table 1

Constructs in the theory of basic human values

SubscaleDefinition: importance of …
HedonismPleasure and sensuous gratification for oneself
StimulationExcitement, novelty, and challenge in life
Self-directionIndependent thought and action, choosing, creating, and exploring
BenevolencePreservation and enhancement of the welfare of people with whom one is in frequent personal contact
UniversalismUnderstanding, appreciation, tolerance, and protection for the welfare of all people and of nature
ConformityRestraint of actions, inclinations, and impulses likely to upset or harm others or violate social expectations or norms
TraditionRespect, commitment and acceptance of the customs and ideas that traditional culture or religion provides
SecuritySafety, harmony and stability of society, relationships, and self
PowerSocial status and prestige, control or dominance over people and resources
AchievementPersonal success through demonstrating competence according to social standards

Source(s): Authors’ own work

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