Table 2 Digital transformation drivers... | Emerald Publishing

Table 2

Digital transformation drivers found in the interviewed TAs’ industries

Main DT driver	Explanation
Cost efficiency	Profit margins are shrinking across industries. Digitalization is the key to improving cost efficiency
Competition	There is increased competition from competitors, international markets or unconventional players due to digital technologies
Increased complexity	Intensifying regulations, compulsory controls and internationalization create a great deal of complexity that is difficult to manage manually
Digitalization of government affairs	When public institutions are digitalizing, private companies that must interact with them, e.g. by uploading documents, must follow suit
Employee shortage	Many sectors experience problematic employee shortages. Digitalization is necessary to keep the same level of services with fewer employees
Innovative technologies	Innovative technologies can be a major threat if competition is the first to use them
New regulations	New regulations can make digitalization mandatory for certain processes or services
Customer demands	Customers demand increased transparency and digital access to their services and products
Standardization pressure	Digital standards in the industry require companies to follow suit
Employees’ demands	Employees want to work in a digitally mature company
Digital brand image	A digital brand image can be an important factor to attract customers
Data generation	As more data is generated, companies experience pressure to take advantage of it

Main DT driver	Explanation
Cost efficiency	Profit margins are shrinking across industries. Digitalization is the key to improving cost efficiency
Competition	There is increased competition from competitors, international markets or unconventional players due to digital technologies
Increased complexity	Intensifying regulations, compulsory controls and internationalization create a great deal of complexity that is difficult to manage manually
Digitalization of government affairs	When public institutions are digitalizing, private companies that must interact with them, e.g. by uploading documents, must follow suit
Employee shortage	Many sectors experience problematic employee shortages. Digitalization is necessary to keep the same level of services with fewer employees
Innovative technologies	Innovative technologies can be a major threat if competition is the first to use them
New regulations	New regulations can make digitalization mandatory for certain processes or services
Customer demands	Customers demand increased transparency and digital access to their services and products
Standardization pressure	Digital standards in the industry require companies to follow suit
Employees’ demands	Employees want to work in a digitally mature company
Digital brand image	A digital brand image can be an important factor to attract customers
Data generation	As more data is generated, companies experience pressure to take advantage of it