Demographics of foodies and non-foodies
| Characteristic | Overall | Foodie | Not a foodie | USA Census |
|---|---|---|---|---|
| Female (%) | 52.2 | 49.2 | 54.2 | 50.4 |
| Age | ||||
| 18–24 years old | 10.5 | 11.3 | 9.1 | 9.4 |
| 25–34 years old | 17.6 | 24.3 | 12.6 | 13.5 |
| 35–44 years old | 18.4 | 24.3 | 15.1 | 12.7 |
| 45–54 years old | 16.9 | 18.9 | 15.5 | 12.4 |
| 55–64 years old | 15.9 | 10.8 | 19.6 | 13.1 |
| 65–74 years old | 16.3 | 9.5 | 21.5 | 10.0 |
| 75 years or older | 4.4 | 0.9 | 6.5 | 6.8 |
| Race | ||||
| White | 79.1 | 76.8 | 81.6 | 61.6 |
| Black or African American | 11.6 | 14.5 | 9.3 | 12.4 |
| Other | 9.3 | 8.7 | 9.1 | 26.0 |
| Education | ||||
| Less than high school | 2.0 | 1.3 | 1.7 | 9.8 |
| High school/GED | 19.9 | 17.1 | 20.1 | 27.8 |
| Some college | 21.7 | 24.3 | 18.9 | 17.5 |
| 2-year college degree (Associates) | 11.7 | 10.2 | 12.7 | 10.1 |
| 4-year college degree (BA, BS) | 27.0 | 25.4 | 29.8 | 22.1 |
| Master’s degree | 13.0 | 16.7 | 11.4 | 9.5 |
| Professional degree (Ph.D., J.D., M.D., etc.) | 4.7 | 5.0 | 5.3 | 3.2 |
| Annual household income | ||||
| Less than $20,000 | 14.5 | 10.6 | 16.0 | 13.8 |
| $20,000 - $39,999 | 21.6 | 20.8 | 20.7 | 16.5 |
| $40,000 - $59,999 | 17.8 | 16.1 | 17.2 | 14.7 |
| $60,000 - $79,999 | 13.5 | 14.5 | 14.6 | 12.1 |
| $80,000 - $99,999 | 9.1 | 10.4 | 8.6 | 9.3 |
| $100,000 - $119,999 | 6.6 | 6.1 | 7.6 | 7.6 |
| $120,000 - $139,999 | 3.5 | 3.3 | 3.8 | 5.6 |
| $140,000 - $159,999 | 6.3 | 9.5 | 4.6 | 4.3 |
| $160,000 or greater | 7.1 | 8.7 | 6.9 | 16.1 |
| Political party | ||||
| Democratic | 41.4 | 47.3 | 38.4 | 33.0 |
| Republican | 26.1 | 25.6 | 26.0 | 29.0 |
| Independent | 30.1 | 25.4 | 32.9 | 34.0 |
| Other (e.g. green, tea party, libertarian, etc.) | 2.3 | 1.7 | 2.8 | 4.0 |
| Vegan or vegetarian (%) | 3.7 | 5.9 | 2.2 | – |
| Number of observations | 1,117 | 463 | 585 | – |
| Characteristic | Overall | Foodie | Not a foodie | USA Census |
|---|---|---|---|---|
| Female (%) | 52.2 | 49.2 | 54.2 | 50.4 |
| Age | ||||
| 18–24 years old | 10.5 | 11.3 | 9.1 | 9.4 |
| 25–34 years old | 17.6 | 24.3 | 12.6 | 13.5 |
| 35–44 years old | 18.4 | 24.3 | 15.1 | 12.7 |
| 45–54 years old | 16.9 | 18.9 | 15.5 | 12.4 |
| 55–64 years old | 15.9 | 10.8 | 19.6 | 13.1 |
| 65–74 years old | 16.3 | 9.5 | 21.5 | 10.0 |
| 75 years or older | 4.4 | 0.9 | 6.5 | 6.8 |
| Race | ||||
| White | 79.1 | 76.8 | 81.6 | 61.6 |
| Black or African American | 11.6 | 14.5 | 9.3 | 12.4 |
| Other | 9.3 | 8.7 | 9.1 | 26.0 |
| Education | ||||
| Less than high school | 2.0 | 1.3 | 1.7 | 9.8 |
| High school/GED | 19.9 | 17.1 | 20.1 | 27.8 |
| Some college | 21.7 | 24.3 | 18.9 | 17.5 |
| 2-year college degree (Associates) | 11.7 | 10.2 | 12.7 | 10.1 |
| 4-year college degree (BA, BS) | 27.0 | 25.4 | 29.8 | 22.1 |
| Master’s degree | 13.0 | 16.7 | 11.4 | 9.5 |
| Professional degree (Ph.D., J.D., M.D., etc.) | 4.7 | 5.0 | 5.3 | 3.2 |
| Annual household income | ||||
| Less than $20,000 | 14.5 | 10.6 | 16.0 | 13.8 |
| $20,000 - $39,999 | 21.6 | 20.8 | 20.7 | 16.5 |
| $40,000 - $59,999 | 17.8 | 16.1 | 17.2 | 14.7 |
| $60,000 - $79,999 | 13.5 | 14.5 | 14.6 | 12.1 |
| $80,000 - $99,999 | 9.1 | 10.4 | 8.6 | 9.3 |
| $100,000 - $119,999 | 6.6 | 6.1 | 7.6 | 7.6 |
| $120,000 - $139,999 | 3.5 | 3.3 | 3.8 | 5.6 |
| $140,000 - $159,999 | 6.3 | 9.5 | 4.6 | 4.3 |
| $160,000 or greater | 7.1 | 8.7 | 6.9 | 16.1 |
| Political party | ||||
| Democratic | 41.4 | 47.3 | 38.4 | 33.0 |
| Republican | 26.1 | 25.6 | 26.0 | 29.0 |
| Independent | 30.1 | 25.4 | 32.9 | 34.0 |
| Other (e.g. green, tea party, libertarian, etc.) | 2.3 | 1.7 | 2.8 | 4.0 |
| Vegan or vegetarian (%) | 3.7 | 5.9 | 2.2 | – |
| Number of observations | 1,117 | 463 | 585 | – |
Note(s): Values are reported as percentages. Data from 2020 USA Census and party affiliation from Pew
Source(s): Authors' work
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