Table 4
Segmentation by return intentions
Variable
Cluster 1: safety seekers (%)
Cluster 2: multiple motives (%)
Total (%)
χ
2
I intend to revisit a coastal destination
A little bit
0.3
0.3
12.740;
p
< 0.05
A little less
1.0
0.8
Neither much nor little
1.3
7.3
2.0
Quite
45.5
24.4
43.1
A lot
51.9
68.3
53.8
Total
100.0
100.0
100.0
Variable
Cluster 1: safety seekers (%)
Cluster 2: multiple motives (%)
Total (%)
χ
2
I intend to revisit a coastal destination
A little bit
0.3
0.3
12.740;
p
< 0.05
A little less
1.0
0.8
Neither much nor little
1.3
7.3
2.0
Quite
45.5
24.4
43.1
A lot
51.9
68.3
53.8
Total
100.0
100.0
100.0
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