Table 4 Structural equation modeling... | Emerald Publishing

Table 4

Structural equation modeling (SEM) analysis for testing proposed framework

Constructs and direction of effect	Direct effects (standardized)
Green trust → behavioral intention	0.44^**
Green trust → subjective norm	0.43^**
Green trust → attitude	0.45^**
Green trust → willingness to pay premium	0.61^**
Green trust → fear of COVID-19	0.16^*
Green trust → uncertainty of COVID-19	0.26^**
Fear of COVID-19 → behavioral intention	0.12^*
Uncertainty of COVID-19 → behavioral intention	0.19^*
Willingness to pay premium → behavioral intention	0.21^*
Subjective norm → behavioral intention	0.31^*
Attitude → behavioral intention	0.50^**

Constructs and direction of effect	Direct effects (standardized)
Green trust → behavioral intention	0.44^**
Green trust → subjective norm	0.43^**
Green trust → attitude	0.45^**
Green trust → willingness to pay premium	0.61^**
Green trust → fear of COVID-19	0.16^*
Green trust → uncertainty of COVID-19	0.26^**
Fear of COVID-19 → behavioral intention	0.12^*
Uncertainty of COVID-19 → behavioral intention	0.19^*
Willingness to pay premium → behavioral intention	0.21^*
Subjective norm → behavioral intention	0.31^*
Attitude → behavioral intention	0.50^**

Note(s): ^**p < 0.01; ^*p < 0.05 and N = 536