Table 2

Sectors and areas of application and use of GenAI in capturing business value

AreaAuthors
Multi-sectorsDwivedi et al. (2023) 
Finance industryKhan and Umer (2024) 
Management and businessBrown et al. (2024) 
Feng et al. (2024) 
Singh et al. (2024) 
Ye, Wang, and Tsai (2024) 
SustainabilityDe Villiers, Dimes, and Molinari (2024) 
Ghobakhloo et al. (2024) 
Supply chainJackson, Ivanov, Dolgui, and Namdar (2024) 
Jackson, Saenz, et al. (2024) 
Human resourcesChowdhury, Budhwar, and Wood (2024) 
MarketingBrüns and Meißner (2024) 
Cillo and Rubera (2024) 
Gupta et al. (2024) 
InnovationBilgram and Laarmann (2023) 
Mariani and Dwivedi (2024) 
Roberts and Candi (2024) 
Joosten, Bilgram, Hahn, and Totzek (2024) 
Customer serviceFerraro, Demsar, Sands, Restrepo, and Campbell (2024) 

Source(s): Authors’ own work. Elaborated by the authors (2024)

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