Value creation and capture mechanisms mentioned in the studies
| Value creation | Value captured |
|---|---|
| Personalization Process automation Content creation Decision-making optimization Supply chain process optimization Increase in work productivity Increase in individual creativity Improvement in knowledge management Increase in organizational learning | Cost reduction Increase in brand equity |
| Value creation | Value captured |
|---|---|
| Personalization | Cost reduction |
Source(s): Authors’ own work. Elaborated by the authors (2024)
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