Table 3 Value creation and capture... | Emerald Publishing

Table 3

Value creation and capture mechanisms mentioned in the studies

Value creation	Value captured
Personalization Process automation Content creation Decision-making optimization Supply chain process optimization Increase in work productivity Increase in individual creativity Improvement in knowledge management Increase in organizational learning	Cost reduction Increase in brand equity

Value creation	Value captured
PersonalizationProcess automationContent creationDecision-making optimizationSupply chain process optimizationIncrease in work productivityIncrease in individual creativityImprovement in knowledge managementIncrease in organizational learning	Cost reductionIncrease in brand equity

Source(s): Authors’ own work. Elaborated by the authors (2024)