Challenges related to the use of GenAI in companies
| Challenge | Categorization | Authors |
|---|---|---|
| Issues related to AI/GenAI accountability | Algorithmic bias and biases in training data | Dwivedi et al. (2023) Feng et al. (2024) Chowdhury et al. (2024) Joosten et al. (2024) Ferraro et al. (2024) Khan and Umer (2024) Gupta et al. (2024) Mariani and Dwivedi (2024) De Villiers et al. (2024) |
| Transparency in AI-generated content | Dwivedi et al. (2023) Joosten et al. (2024) Cillo and Rubera (2024) Jackson, Saenz, et al. (2024) Bilgram and Laarmann (2023) Khan and Umer (2024) Brüns and Meißner (2024) | |
| Concern for data privacy | Feng et al. (2024) Chowdhury et al. (2024) Brown et al. (2024) Gupta et al. (2024) | |
| Ethical and regulatory concern | Roberts and Candi (2024) Ye et al. (2024) Brown et al. (2024) Singh et al. (2024) Mariani and Dwivedi (2024) De Villiers et al. (2024) | |
| Greenwashing | De Villiers et al. (2024) | |
| Data culture and AI | Governance of the AI | Bilgram and Laarmann (2023) Brown et al. (2024) |
| AI literacy | Joosten et al. (2024) Jackson, Saenz, et al. (2024) Roberts and Candi (2024) Ghobakhloo et al. (2024) Jackson, Ivanov, et al. (2024), Jackson, Saenz, et al. (2014) Brown et al. (2024) | |
| Resistance to change | Dwivedi et al. (2023) Feng et al. (2024) Ye et al. (2024) Singh et al. (2024) Gupta et al. (2024) Mariani and Dwivedi (2024) Jackson, Ivanov, et al. (2024), Jackson, Saenz, et al. (2014) | |
| Impact on consumer/customer | Lack of empathy in the dialogue with customers | Ferraro et al. (2024) Brüns and Meißner (2024) |
| Loss of human creativity | Cillo and Rubera (2024) | |
| Social impact | Impact on the workforce | Chowdhury et al. (2024) Ferraro et al. (2024) Ghobakhloo et al. (2024) Khan and Umer (2024) |
| Challenge | Categorization | Authors |
|---|---|---|
| Issues related to AI/GenAI accountability | Algorithmic bias and biases in training data | |
| Transparency in AI-generated content | ||
| Concern for data privacy | ||
| Ethical and regulatory concern | ||
| Greenwashing | ||
| Data culture and AI | Governance of the AI | |
| AI literacy | ||
| Resistance to change | ||
| Impact on consumer/customer | Lack of empathy in the dialogue with customers | |
| Loss of human creativity | ||
| Social impact | Impact on the workforce |
Source(s): Authors’ own work. Elaborated by the authors (2024)
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.