Table 2

SDGs depicted in Indian TV advertisements

S. NoSDGsFrequencyPer cent
9Promote industry, innovation and infrastructure5413.67
3Ensure good health and well-being112.78
7Ensure affordable and modern energy for all51.27
5Achieve gender equality41.01
1No poverty20.51
2Zero hunger20.51
4Ensure quality education for all20.51
8Promote decent work and economic growth10.25
11Sustainable cities and communities10.25
13Take climate action10.25
15Protect life on land10.25
16Promote peace, justice and strong institutions10.25

Note(s): *Percentages have been calculated from total number of advertisements (n = 395)

Source(s): Authors’ own creation

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