Results of the construct loadings
| Variable | Constructs | Estimate |
|---|---|---|
| CM3 | Content Management | 0.906 |
| CM2 | Content Management | 0.885 |
| CM4 | Content Management | 0.842 |
| CM1 | Content Management | 0.788 |
| BP4 | Brand Performance | 0.915 |
| BP2 | Brand Performance | 0.871 |
| BP3 | Brand Performance | 0.876 |
| BP1 | Brand Performance | 0.691 |
| SMM2 | Social Media Marketing | 0.793 |
| SMM3 | Social Media Marketing | 0.700 |
| SMM1 | Social Media Marketing | 0.701 |
| SMM4 | Social Media Marketing | 0.706 |
| Variable | Constructs | Estimate |
|---|---|---|
| CM3 | Content Management | 0.906 |
| CM2 | Content Management | 0.885 |
| CM4 | Content Management | 0.842 |
| CM1 | Content Management | 0.788 |
| BP4 | Brand Performance | 0.915 |
| BP2 | Brand Performance | 0.871 |
| BP3 | Brand Performance | 0.876 |
| BP1 | Brand Performance | 0.691 |
| SMM2 | Social Media Marketing | 0.793 |
| SMM3 | Social Media Marketing | 0.700 |
| SMM1 | Social Media Marketing | 0.701 |
| SMM4 | Social Media Marketing | 0.706 |
Note(s): Decision = Acceptable Constructs
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