Table 9 Summary of hypotheses and... | Emerald Publishing

Table 9

Summary of hypotheses and findings

Studies	Hypotheses	Findings
Study 1	H1: Customers will perceive higher levels of threat when HSRs have a supervisor (vs. assistant) role, which in turn reduces customers’ intention to use HSRs	H1 supported
Study 2	H2: The negative indirect effect of realistic threat on consumers’ intentions to use HSR (H1) is negatively moderated by speciesism, such that this effect becomes stronger with higher levels of speciesism	H1 supported H2 supported
Study 3	H3: The effect of master-servant relationships on customers’ intention to use HSRs is mediated by trust (H3a) such that customers’ perceived trust is higher when the HSR has a servant (vs. master) role, which leads to higher intentions to use HSRs. However, this effect is positively moderated by speciesism (H3b), such that this effect becomes stronger with higher levels of speciesism	H3 supported H3a supported H3b supported
Study 4	H4: The effect of master-servant HSR roles on intentions to use HSRs is sequentially mediated by realistic threat and trust, such that supervisor (vs. assistant) HSRs increase perceived threat and reduce perceived trust, which subsequently reduces customers’ intention to use HSRs. However, the sequential mediation effect becomes stronger with higher levels of speciesism	H4 supported

Studies	Hypotheses	Findings
Study 1	H1: Customers will perceive higher levels of threat when HSRs have a supervisor (vs. assistant) role, which in turn reduces customers’ intention to use HSRs	H1 supported
Study 2	H2: The negative indirect effect of realistic threat on consumers’ intentions to use HSR (H1) is negatively moderated by speciesism, such that this effect becomes stronger with higher levels of speciesism	H1 supportedH2 supported
Study 3	H3: The effect of master-servant relationships on customers’ intention to use HSRs is mediated by trust (H3a) such that customers’ perceived trust is higher when the HSR has a servant (vs. master) role, which leads to higher intentions to use HSRs. However, this effect is positively moderated by speciesism (H3b), such that this effect becomes stronger with higher levels of speciesism	H3 supportedH3a supportedH3b supported
Study 4	H4: The effect of master-servant HSR roles on intentions to use HSRs is sequentially mediated by realistic threat and trust, such that supervisor (vs. assistant) HSRs increase perceived threat and reduce perceived trust, which subsequently reduces customers’ intention to use HSRs. However, the sequential mediation effect becomes stronger with higher levels of speciesism	H4 supported

Source(s): Authors’ own work