Table 2.

Summary of the measurement model

CFA1CFA2
CodesItemsβtβtMSDΑ
ESB1My service provider allows customers to have information on their competitors0.3382.724DeletedDeleted2.231.2950.755
ESB2My service provider uses misleading sales presentations0.7923.2290.798Fixed2.001.092 
ESB3My service provider gives gifts to customers in exchange for preferential treatment0.7093.1940.70310.4361.721.036 
ESB4My service provider offers wrong information to customers about competitor firms’ medical services0.7973.2310.79512.0821.741.100 
ESB5My service provider’s price is affordable−0.114−1.404DeletedDeleted2.761.296 
ESB6My service provider accepts favours from customers in exchange for preferential treatment0.7643.2190.76211.4831.711.052 
ESB7My service provider withholds information from customers, which could influence their medical cover selection0.6463.1590.6509.5112.151.275 
ESB8My service provider gives preferential treatment to some customers0.7083.1940.70410.4532.151.282 
ESB9My service provider allows customers to become dependent on one medical aid service provider0.236FixedDeletedDeleted3.081.384 
TRS1My service provider is very honest0.81413.0720.81513.0693.481.1120.936
TRS2My service provider is reliable0.87414.3640.87614.3803.681.057 
TRS3My service provider is responsible0.92115.4290.92115.4023.741.032 
TRS4My service provider understands consumers0.785Fixed0.784Fixed3.661.122 
TRS5My service provider is always professional0.82713.3430.82513.2713.941.027 
TRS6My service provider acts with good intentions0.83613.5410.83613.5173.631.046 
ERC1I worry that the service offered by other service providers will not work as well as expected0.4766.172DeletedDeleted3.151.3050.840
ERC2If I switch service providers, I might need better service for a while0.6408.0580.5937.6373.141.307 
ERC3Switching to a new service provider may involve hidden costs/charges0.7709.4030.7739.6523.271.273 
ERC4I will likely end up financially with a bad deal if I switch to a new service provider0.667Fixed0.684Fixed3.071.231 
ERC5Switching to a new service provider will probably result in some unexpected hassle0.7979.6490.81710.0613.431.218 
ERC6I do not know what I will have to deal with while switching to a new service provider0.7258.9570.7108.9873.681.268 
EC1I cannot afford the time to get the information to evaluate other service providers fully0.74510.9980.74510.7533.481.3040.866
EC2It takes much time/effort to get the information I need to feel comfortable evaluating new service providers0.81712.2100.83312.1123.641.227 
EC3Comparing my service provider’s benefits with those of other service providers takes too much time/effort, even when I have the information.0.81712.2230.80811.7453.611.250 
EC4It is tough to compare the other service providers0.778Fixed0.771Fixed3.321.280 
LC1Learning to use the features offered by a new service provider and using my service would take time−0.803−2.680DeletedDeleted3.451.2690.384
LC2There is not much involved in understanding a new service provider well. (r)−0.124−1.428DeletedDeleted2.891.209 
LC3Even after switching, it would take effort to “get up to speed” with a new service−0.791−2.677DeletedDeleted3.431.140 
LC4Getting used to how another service provider works would be easy. (r)0.198FixedDeletedDeleted2.971.099 
SUC1It takes time to go through the steps of switching to a new service provider0.8576.053DeletedDeleted3.521.1630.366
SUC2Switching service providers includes an unpleasant sales process0.7225.807DeletedDeleted3.431.178 
SUC3The process of starting up a new service is quick/easy. (r)−0.313−3.618DeletedDeleted2.671.108 
SUC4Many formalities are involved in switching to a new service provider0.439FixedDeletedDeleted3.551.158 
MLC1Switching to a new service provider involves upfront costs (set-up fees, membership fees, deposits, etc.)0.82011.5690.81511.3733.471.2350.857
MLC2It takes a lot of money to pay for all the costs of switching service providers0.89412.2320.90512.0183.321.214 
MLC3In general, it will cost a lot of money to switch from my service provider0.746Fixed0.739Fixed3.061.149 
BLC1Switching to a new service provider would mean losing or replacing points, credits, services and so on that I have accumulated with my service provider0.89914.9590.89814.9793.571.3710.912
BLC2If I switch to a new service provider, I would lose credits, accumulated points, services I have already paid for and so on0.96415.6170.96415.6333.611.375 
BLC3I will lose the benefits of being a long-term customer if I leave my service provider0.785Fixed0.786Fixed3.451.457 
PRLC1If I switched providers, I would miss working with the people at my service provider0.81515.8010.81915.7452.501.3150.921
PRLC2I am more comfortable interacting with the people working for my service provider than if I switched providers0.85717.4410.86317.4332.821.302 
PRLC3The people from whom I currently get my service matter to me0.86917.9460.86717.5882.631.298 
PRLC4I like talking to the people from whom I get my service0.906Fixed0.901Fixed2.641.285 
BRLC1I like the public image my service provider has−0.805−1.506DeletedDeleted3.561.2990.319
BRLC2I support my service provider as a firm−0.812−1.507DeletedDeleted3.271.317 
BRLC3I do not care about the brand/company name of the service provider I use. (r)0.115FixedDeletedDeleted2.611.365 
Source: Author’s own work

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