Table 3. Discriminant validity...

Table 3.

Discriminant validity

Constructs	CR	AVE	PRLC	ERC	ESB	MLC	BLC	TRU	EC
PRLC	0.921	0.745	0.863
ERC	0.841	0.518	0.252	0.720
ESB	0.877	0.544	−0.045	−0.068	0.737
MLC	0.862	0.676	0.209	0.522	0.110	0.822
BLC	0.916	0.784	0.138	0.216	−0.029	0.321	0.886
TRU	0.937	0.712	0.439	0.283	−0.383	0.189	0.250	0.844
EC	0.869	0.624	0.171	0.578	0.146	0.535	0.308	0.183	0.790

Constructs	CR	AVE	PRLC	ERC	ESB	MLC	BLC	TRU	EC
PRLC	0.921	0.745	0.863
ERC	0.841	0.518	0.252	0.720
ESB	0.877	0.544	−0.045	−0.068	0.737
MLC	0.862	0.676	0.209	0.522	0.110	0.822
BLC	0.916	0.784	0.138	0.216	−0.029	0.321	0.886
TRU	0.937	0.712	0.439	0.283	−0.383	0.189	0.250	0.844
EC	0.869	0.624	0.171	0.578	0.146	0.535	0.308	0.183	0.790

Notes:

Fornell and Larcker’s method measured discriminant validity; PRLC = personal relational loss costs; ERC = economic risk costs; ESB = ethical sales behaviour; MLC = monetary loss costs; BLC = benefit loss costs; TRU = Trust; EC = evaluation costs

Source: Author’s own work

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