Table 4. Summary of the results of the... | Emerald Publishing

Table 4.

Summary of the results of the proposed structure

Hypothesis	Direct effects		(β)	t (> 1.96)	p	Result
H1	Ethical sales behaviour →	Trust	−0.389	−5.042	0.001	Rejected
H2a	Ethical sales behaviour →	Economic risk costs	0.105	1.239	0.215	Rejected
H2b	Ethical sales behaviour →	Evaluation costs	0.293	3.388	0.001	Accepted
H2c	Ethical sales behaviour →	Learning costs	Deleted	Deleted	Deleted	Rejected
H2d	Ethical sales behaviour →	Set-up costs	Deleted	Deleted	Deleted	Rejected
H2e	Ethical sales behaviour →	Monetary loss costs	0.259	3.010	0.003	Accepted
H2f	Ethical sales behaviour →	Benefit loss costs	0.103	1.266	0.205	Rejected
H2g	Ethical sales behaviour →	Personal relational loss costs	0.155	2.016	0.044	Accepted
H2h	Ethical sales behaviour →	Brand relational loss costs	Deleted	Deleted	Deleted	Rejected
H3a	Trust →	Economic risk costs	0.346	3.949	0.001	Accepted
H3b	Trust →	Evaluation costs	0.319	3.769	0.001	Accepted
H3c	Trust →	Learning costs	Deleted	Deleted	Deleted	Rejected
H3d	Trust →	Set-up costs	Deleted	Deleted	Deleted	Rejected
H3e	Trust →	Monetary loss costs	0.311	3.665	0.001	Accepted
H3f	Trust →	Benefit loss costs	0.300	3.672	0.001	Accepted
H3g	Trust →	Personal relational loss costs	0.505	6.286	0.001	Accepted
H3h	Trust →	Brand relational loss costs	Deleted	Deleted	Deleted	Rejected

Hypothesis	Direct effects		(β)	t (> 1.96)	p	Result
H1	Ethical sales behaviour →	Trust	−0.389	−5.042	0.001	Rejected
H2a	Ethical sales behaviour →	Economic risk costs	0.105	1.239	0.215	Rejected
H2b	Ethical sales behaviour →	Evaluation costs	0.293	3.388	0.001	Accepted
H2c	Ethical sales behaviour →	Learning costs	Deleted	Deleted	Deleted	Rejected
H2d	Ethical sales behaviour →	Set-up costs	Deleted	Deleted	Deleted	Rejected
H2e	Ethical sales behaviour →	Monetary loss costs	0.259	3.010	0.003	Accepted
H2f	Ethical sales behaviour →	Benefit loss costs	0.103	1.266	0.205	Rejected
H2g	Ethical sales behaviour →	Personal relational loss costs	0.155	2.016	0.044	Accepted
H2h	Ethical sales behaviour →	Brand relational loss costs	Deleted	Deleted	Deleted	Rejected
H3a	Trust →	Economic risk costs	0.346	3.949	0.001	Accepted
H3b	Trust →	Evaluation costs	0.319	3.769	0.001	Accepted
H3c	Trust →	Learning costs	Deleted	Deleted	Deleted	Rejected
H3d	Trust →	Set-up costs	Deleted	Deleted	Deleted	Rejected
H3e	Trust →	Monetary loss costs	0.311	3.665	0.001	Accepted
H3f	Trust →	Benefit loss costs	0.300	3.672	0.001	Accepted
H3g	Trust →	Personal relational loss costs	0.505	6.286	0.001	Accepted
H3h	Trust →	Brand relational loss costs	Deleted	Deleted	Deleted	Rejected

Notes:

p < 0.001; p < 0.01; p < 0.05

Source: Author’s own work