Table 5.

Direct and indirect effects: mediator (M): trust

Mediation of customer trust on the relationship between ethical sales behaviour and switching costs typology
The direct effect:EffectSEt(>1.96)pLLCI (95%)ULCI (95%)R2Result
H4a: Economic risk costs0.15720.09121.72390.0862−0.02260.33710.0026Rejected
H4b: Evaluation costs0.26240.10432.51590.01260.05680.46810.0146Accepted
H4e: Monetary costs0.27650.10202.71000.00730.07530.47760.0150Accepted
H4f: Benefit loss costs0.12160.12550.96910.3337−0.12580.36900.0000Rejected
H4g: Personal relational loss costs0.25660.10402.46770.01440.05160.46160.0013Accepted
The indirect effect: Mediator (M): TrustEffectBootSEBootLLCIBootULCI
Ethical [X] Trust [X] Economic risk costs−0.09110.0406−0.1847−0.0253
Ethical [X] Trust [X] Evaluation costs−0.08380.0381−0.1696−0.0210
Ethical [X] Trust [X] Monetary costs−0.09820.0422−0.1937−0.0314
Ethical [X] Trust [X] Benefit loss costs−0.12730.0518−0.2412−0.0431
Ethical [X] Trust [X] Personal relational loss costs−0.19810.0676−0.3436−0.0788
Notes:

p < 0.001; p < 0.01; p < 0.05

Source: Author’s own work

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