Direct and indirect effects: mediator (M): trust
| Mediation of customer trust on the relationship between ethical sales behaviour and switching costs typology | ||||||||
|---|---|---|---|---|---|---|---|---|
| The direct effect: | Effect | SE | t(>1.96) | p | LLCI (95%) | ULCI (95%) | R2 | Result |
| H4a: Economic risk costs | 0.1572 | 0.0912 | 1.7239 | 0.0862 | −0.0226 | 0.3371 | 0.0026 | Rejected |
| H4b: Evaluation costs | 0.2624 | 0.1043 | 2.5159 | 0.0126 | 0.0568 | 0.4681 | 0.0146 | Accepted |
| H4e: Monetary costs | 0.2765 | 0.1020 | 2.7100 | 0.0073 | 0.0753 | 0.4776 | 0.0150 | Accepted |
| H4f: Benefit loss costs | 0.1216 | 0.1255 | 0.9691 | 0.3337 | −0.1258 | 0.3690 | 0.0000 | Rejected |
| H4g: Personal relational loss costs | 0.2566 | 0.1040 | 2.4677 | 0.0144 | 0.0516 | 0.4616 | 0.0013 | Accepted |
| The indirect effect: Mediator (M): Trust | Effect | BootSE | BootLLCI | BootULCI | ||||
| Ethical [X] Trust [X] Economic risk costs | −0.0911 | 0.0406 | −0.1847 | −0.0253 | ||||
| Ethical [X] Trust [X] Evaluation costs | −0.0838 | 0.0381 | −0.1696 | −0.0210 | ||||
| Ethical [X] Trust [X] Monetary costs | −0.0982 | 0.0422 | −0.1937 | −0.0314 | ||||
| Ethical [X] Trust [X] Benefit loss costs | −0.1273 | 0.0518 | −0.2412 | −0.0431 | ||||
| Ethical [X] Trust [X] Personal relational loss costs | −0.1981 | 0.0676 | −0.3436 | −0.0788 | ||||
| Effect | SE | LLCI (95%) | ULCI (95%) | |||||
|---|---|---|---|---|---|---|---|---|
| 0.1572 | 0.0912 | 1.7239 | 0.0862 | −0.0226 | 0.3371 | 0.0026 | Rejected | |
| 0.2624 | 0.1043 | 2.5159 | 0.0126 | 0.0568 | 0.4681 | 0.0146 | Accepted | |
| 0.2765 | 0.1020 | 2.7100 | 0.0073 | 0.0753 | 0.4776 | 0.0150 | Accepted | |
| 0.1216 | 0.1255 | 0.9691 | 0.3337 | −0.1258 | 0.3690 | 0.0000 | Rejected | |
| 0.2566 | 0.1040 | 2.4677 | 0.0144 | 0.0516 | 0.4616 | 0.0013 | Accepted | |
| Effect | BootSE | BootLLCI | BootULCI | |||||
| Ethical [X] Trust [X] Economic risk costs | −0.0911 | 0.0406 | −0.1847 | −0.0253 | ||||
| Ethical [X] Trust [X] Evaluation costs | −0.0838 | 0.0381 | −0.1696 | −0.0210 | ||||
| Ethical [X] Trust [X] Monetary costs | −0.0982 | 0.0422 | −0.1937 | −0.0314 | ||||
| Ethical [X] Trust [X] Benefit loss costs | −0.1273 | 0.0518 | −0.2412 | −0.0431 | ||||
| Ethical [X] Trust [X] Personal relational loss costs | −0.1981 | 0.0676 | −0.3436 | −0.0788 | ||||
p < 0.001; p < 0.01; p < 0.05
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