Table 6. Interaction effects and...

Table 6.

Interaction effects and conditional effects of the moderating variables


The interaction effects of brand affiliation on the relationship between ethical sales behaviour and trust [R² = 0.1170]
	Coeff.	t	p	LLCI	ULCI	Result
Constant	3.6421	11.2308	0.0000	3.0026	4.2815
Brand association	0.2629	2.9614	0.0034	0.0879	0.4380
Ethical sales behaviour	0.0138	0.0976	0.9223	−0.2651	0.2927
H5(1): Int_1	−0.1306	−3.2026	0.0016	−0.2111	−0.0502	Accepted
The conditional effects of brand affiliation on ethical sales behaviour and trust
Brand affiliation	Effect	t	p	LLCI	ULCI
Lower	−0.2475	−2.7194	0.0071	−0.4269	−0.0680
Higher	−0.6394	−5.1115	0.0000	−0.8861	−0.3928
The interaction effects of the brand affiliation on the relationship between trust and economic risk costs [R² = 0.0816]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.6976	4.3704	0.0000	0.9318	2.4635
Brand association	0.2429	2.5527	0.0114	0.0553	0.4304
Trust	0.4262	4.0141	0.0001	0.2169	0.6355
H6a: Int_1	−0.0635	−2.4024	0.0172	−0.1157	−0.0114	Accepted
The conditional effects of brand affiliation on trust and economic risk costs
Brand affiliation	Effect	t	p	LLCI	ULCI
Lower	0.2991	4.0446	0.0001	0.1533	0.4450
Higher	0.1086	1.2747	0.2039	−0.0594	0.2765
The interaction effects of the monthly contributions on the relationship between trust and benefit loss costs [R² = 0.0788]
	Coeff	t	p	LLCI	ULCI	Result
Constant	3.5339	4.7720	0.0000	2.0738	4.9940
Monthly contributions	−0.6214	−1.9365	0.0542	−1.2540	0.0113
Trust	0.0000	0.0001	0.9999	−0.3892	0.3892
H7f: Int_1	0.1705	1.9786	0.0492	0.0006	0.3405	Accepted
The conditional effects of the monthly contributions on trust and benefit loss costs
Contribute	Effect	t	p	LLCI	ULCI
Lower	0.1706	1.3305	0.1848	−0.0822	0.4233
Medium	0.3411	3.6446	0.0003	0.1566	0.5256
Higher	0.5116	4.0521	0.0001	0.2627	0.7606
The interaction effects of the number of beneficiaries on the relationship between trust and economic risk costs [R² = 0.0970]
	Coeff	t	p	LLCI	ULCI	Result
Constant	0.8563	1.5262	0.1285	−0.2499	1.9625
Beneficiaries	0.9397	3.1668	0.0018	0.3546	1.5247
Trust	0.6327	4.1523	0.0000	0.3322	0.9331
H8a: Int_1	−0.2382	−2.9461	0.0036	−0.3976	−0.0788	Accepted
The conditional effects of a number of beneficiaries on trust and economic risk costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3945	4.5011	0.0000	0.2217	0.5673
Higher	0.1563	2.1632	0.0317	0.0138	0.2987
The interaction effects of the number of beneficiaries on the relationship between trust and evaluation costs [R² = 0.0554]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.3827	2.1293	0.0344	0.1024	2.6631
Beneficiaries	0.8546	2.4884	0.0136	0.1775	1.5318
Trust	0.5629	3.1917	0.0016	0.2152	0.9106
H8b: Int_1	−0.2228	−2.3806	0.0182	−0.4073	−0.0383	Accepted
The conditional effects of the number of beneficiaries on trust and evaluation costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3401	3.3528	0.0010	0.1401	0.5401
Higher	0.1173	1.4031	0.1621	−0.0475	0.2822
The interaction effects of the number of beneficiaries on the relationship between trust and monetary loss costs [R² = 0.0694]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.0031	1.5727	0.1173	−0.2545	2.2606
Beneficiaries	0.8569	2.5403	0.0118	0.1918	1.5220
Trust	0.6075	3.5071	0.0006	0.2659	0.9490
H8e: Int_1	−0.2257	−2.4553	0.0149	−0.4069	−0.0444	Accepted
The conditional effects of the number of beneficiaries on trust and monetary loss costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3818	3.8323	0.0002	0.1854	0.5782
Higher	0.1561	1.9011	0.0587	−0.0058	0.3181
The interaction effects of the number of beneficiaries on the relationship between trust and benefit loss costs [R² = 0.0844]
	Coeff	t	p	LLCI	ULCI	Result
Constant	0.7253	0.9381	0.3493	−0.7991	2.2497
Beneficiaries	0.9237	2.2589	0.0249	0.1174	1.7299
Trust	0.7315	3.4838	0.0006	0.3175	1.1455
H8f: Int_1	−0.2307	−2.0711	0.0396	−0.4504	−0.0111	Accepted
The conditional effects of the number of beneficiaries on trust and benefit loss costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.5007	4.1463	0.0000	0.2626	0.7388
Higher	0.2700	2.7119	0.0073	0.0737	0.4663


The interaction effects of brand affiliation on the relationship between ethical sales behaviour and trust [R² = 0.1170]
	Coeff.	t	p	LLCI	ULCI	Result
Constant	3.6421	11.2308	0.0000	3.0026	4.2815
Brand association	0.2629	2.9614	0.0034	0.0879	0.4380
Ethical sales behaviour	0.0138	0.0976	0.9223	−0.2651	0.2927
H5(1): Int_1	−0.1306	−3.2026	0.0016	−0.2111	−0.0502	Accepted
The conditional effects of brand affiliation on ethical sales behaviour and trust
Brand affiliation	Effect	t	p	LLCI	ULCI
Lower	−0.2475	−2.7194	0.0071	−0.4269	−0.0680
Higher	−0.6394	−5.1115	0.0000	−0.8861	−0.3928
The interaction effects of the brand affiliation on the relationship between trust and economic risk costs [R² = 0.0816]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.6976	4.3704	0.0000	0.9318	2.4635
Brand association	0.2429	2.5527	0.0114	0.0553	0.4304
Trust	0.4262	4.0141	0.0001	0.2169	0.6355
H6a: Int_1	−0.0635	−2.4024	0.0172	−0.1157	−0.0114	Accepted
The conditional effects of brand affiliation on trust and economic risk costs
Brand affiliation	Effect	t	p	LLCI	ULCI
Lower	0.2991	4.0446	0.0001	0.1533	0.4450
Higher	0.1086	1.2747	0.2039	−0.0594	0.2765
The interaction effects of the monthly contributions on the relationship between trust and benefit loss costs [R² = 0.0788]
	Coeff	t	p	LLCI	ULCI	Result
Constant	3.5339	4.7720	0.0000	2.0738	4.9940
Monthly contributions	−0.6214	−1.9365	0.0542	−1.2540	0.0113
Trust	0.0000	0.0001	0.9999	−0.3892	0.3892
H7f: Int_1	0.1705	1.9786	0.0492	0.0006	0.3405	Accepted
The conditional effects of the monthly contributions on trust and benefit loss costs
Contribute	Effect	t	p	LLCI	ULCI
Lower	0.1706	1.3305	0.1848	−0.0822	0.4233
Medium	0.3411	3.6446	0.0003	0.1566	0.5256
Higher	0.5116	4.0521	0.0001	0.2627	0.7606
The interaction effects of the number of beneficiaries on the relationship between trust and economic risk costs [R² = 0.0970]
	Coeff	t	p	LLCI	ULCI	Result
Constant	0.8563	1.5262	0.1285	−0.2499	1.9625
Beneficiaries	0.9397	3.1668	0.0018	0.3546	1.5247
Trust	0.6327	4.1523	0.0000	0.3322	0.9331
H8a: Int_1	−0.2382	−2.9461	0.0036	−0.3976	−0.0788	Accepted
The conditional effects of a number of beneficiaries on trust and economic risk costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3945	4.5011	0.0000	0.2217	0.5673
Higher	0.1563	2.1632	0.0317	0.0138	0.2987
The interaction effects of the number of beneficiaries on the relationship between trust and evaluation costs [R² = 0.0554]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.3827	2.1293	0.0344	0.1024	2.6631
Beneficiaries	0.8546	2.4884	0.0136	0.1775	1.5318
Trust	0.5629	3.1917	0.0016	0.2152	0.9106
H8b: Int_1	−0.2228	−2.3806	0.0182	−0.4073	−0.0383	Accepted
The conditional effects of the number of beneficiaries on trust and evaluation costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3401	3.3528	0.0010	0.1401	0.5401
Higher	0.1173	1.4031	0.1621	−0.0475	0.2822
The interaction effects of the number of beneficiaries on the relationship between trust and monetary loss costs [R² = 0.0694]
	Coeff	t	p	LLCI	ULCI	Result
Constant	1.0031	1.5727	0.1173	−0.2545	2.2606
Beneficiaries	0.8569	2.5403	0.0118	0.1918	1.5220
Trust	0.6075	3.5071	0.0006	0.2659	0.9490
H8e: Int_1	−0.2257	−2.4553	0.0149	−0.4069	−0.0444	Accepted
The conditional effects of the number of beneficiaries on trust and monetary loss costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.3818	3.8323	0.0002	0.1854	0.5782
Higher	0.1561	1.9011	0.0587	−0.0058	0.3181
The interaction effects of the number of beneficiaries on the relationship between trust and benefit loss costs [R² = 0.0844]
	Coeff	t	p	LLCI	ULCI	Result
Constant	0.7253	0.9381	0.3493	−0.7991	2.2497
Beneficiaries	0.9237	2.2589	0.0249	0.1174	1.7299
Trust	0.7315	3.4838	0.0006	0.3175	1.1455
H8f: Int_1	−0.2307	−2.0711	0.0396	−0.4504	−0.0111	Accepted
The conditional effects of the number of beneficiaries on trust and benefit loss costs
Beneficial	Effect	t	p	LLCI	ULCI
Lower	0.5007	4.1463	0.0000	0.2626	0.7388
Higher	0.2700	2.7119	0.0073	0.0737	0.4663

Notes:

p < 0.001; p < 0.01; p < 0.05

Source: Author’s own work

[ViewLarge]

Sharing Unavailable